Reported impact
Business outcome
Digital Green expanded advisory reach, lowered the cost of extension support, improved multilingual field assistance, and created a pathway for extension agents to serve more farmers while building their own expertise.
- Customer Experience
- Productivity Improvement
- Scalability
Solution
Digital Green built Farmer.Chat on OpenAI technology to turn years of agricultural-extension content into an interactive advisory system for extension workers. The first version used GPT-4 with retrieval-augmented generation to combine Digital Green’s library of nearly 8,000 farmer-training videos with government-partner sources such as video transcripts, annotated call-center logs, and crop-research factsheets. India’s Ministry of Agriculture validates the knowledge base, and the initial deployment deliberately placed Farmer.Chat in the hands of extension agents rather than directly with farmers so another layer of human review could catch errors. Digital Green then expanded the system with a Farmer.Chat GPT in ChatGPT, multimodal crop-photo input, real-time weather and market information, and Assistants API integrations for channels like WhatsApp and Telegram, allowing local-language guidance to reach more field workers at much lower cost.
Data flow
Training videos, transcripts, call-center logs, crop factsheets, weather data, market information, and crop photos are fed into Farmer.Chat’s RAG workflow. GPT-4 then returns localized guidance for extension agents, who review recommendations before passing them on to farmers through field channels and messaging apps.