Document Processing · IT Operations Automation
Fanatics Betting and Gaming needed to reduce manual finance work so its team could spend less time collecting information and more time on strategy, decision-making, and higher-impact operational planning.
Reported impact
Fanatics Betting and Gaming saved manual finance time, reduced effort in the monthly close process, and created a repeatable operating model for AI-driven analysis inside the function.
Fanatics Betting and Gaming built a structured ChatGPT adoption program inside finance so AI could automate repetitive work instead of remaining a one-off experiment. The team formed an AI automation task force, gathered process ideas from staff, trained every finance team member on ChatGPT, and ran a GPT-athon with data scientists to build custom GPTs around specific workflow opportunities. One result is VendorID GPT, which automates vendor identification and contract summarization, while other uses focus on faster data analysis, cohort analysis, trend plotting, and closing-the-books work. Operational inputs such as vendor documents, contracts, and financial datasets flow into ChatGPT or specialized GPTs, and the resulting summaries and insights are used directly by the finance team and the CFO. That combination of enablement plus workflow-specific assistants turns ChatGPT into a daily finance partner rather than an ad hoc productivity tool.
Vendor documents, contracts, and financial datasets are sent into ChatGPT or finance-specific GPTs, which return summaries, identified issues, and analytical views that the team uses to close books, communicate performance, and plan next steps.
Once training was complete, we organized a GPT-athon
VendorID GPT... automates vendor identification and contract summarization, saving us around 18 hours of monthly work
We formed an AI automation task force
We've reduced the time it takes us to close our books
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Scoring methodology
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Traceability
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With a team of more than 22,000 employees (including our Lids business) across 80+ locations worldwide.
Jacksonville, FL — 8100 NATIONS WAY, JACKSONVILLE, FL 32256.
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