Reported impact
Business outcome
Genspark turned a search product into a viral no-code agent platform, shipped features rapidly with a tiny team, and proved strong demand for outcome-driven multimodal automation rather than purely informational AI experiences.
- Customer Experience
- Productivity Improvement
- Revenue Growth
Solution
Genspark pivoted from AI search into agentic execution by launching Super Agent, a no-code assistant that can make phone calls, assemble decks, create videos, and automate other real-world tasks. Under the hood, the platform orchestrates nine specialized language models and more than 80 tools, with OpenAI models at the center. GPT-4.1 handles research and structured outputs across very long contexts, GPT-image-1 generates visuals, and the OpenAI Realtime API powers Call For Me, a voice experience that can conduct live conversations with people. A dual-layer voice architecture combines the Realtime API for live dialogue with a shadow model that monitors and guides the interaction through queues, allowing the system to handle ambiguity, hold music, and real-time back-and-forth. Users never see that complexity; they simply request an outcome in natural language and the agent executes the workflow. This architecture, plus close collaboration with OpenAI’s startup team, let a 20-person company scale to remarkable ARR without paid marketing.
Data flow
A user prompt enters Super Agent, which routes research, document generation, image creation, or phone calls to the appropriate OpenAI-backed components. For voice calls, the Realtime API manages live dialogue while a shadow model monitors and guides the interaction before the final artifact or completed task is returned to the user.