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Salesforce Retail Italy

Euronics Italia

Customer Service Automation · Marketing Personalization

Competing in a digital-first market meant evolving both online and in-store experiences. Since 1990, Euronics International Group has paired local know-how with global scale to deliver quality products, personalized service, and innovative retail experiences.

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15 weeks to deploy Agentforce
53 % increase in conversion rate driven by Agentforce
7 % click-through rate on Agentforce’s suggestions
7 % click-through rate on Agentforce’s suggestions 15 weeks to deploy Agentforce 53 % increase in conversion rate driven by Agentforce

Reported impact

Business outcome

Reported outcomes include 7 % click-through rate on Agentforce’s suggestions, 15 weeks to deploy Agentforce, and 53 % increase in conversion rate driven by Agentforce.

  • Customer Experience
  • Revenue Growth

Solution

To meet rising digital-first expectations, Euronics Italia wanted to make it as easy to shop online as it is in-store. Agentforce instantly answers questions to help customers explore their options and buy appliances. Agentforce brings expert-level appliance guidance to every digital shopping moment. Euronics Italia is using Agentforce , AI agents powered by the Headless 360 platform , to offer one-on-one shopping guidance online. Ronics , their AI agent, brings the in-store experience of speaking with a knowledgeable sales rep to online shopping by helping customers quickly find the right major appliances for their needs. Interact with Euronics’ agent in Italian here . To answer questions accurately, Ronics connects with trusted data from Euronics Italia’s catalog of 26,000 SKUs, which is stored in Data 360 .

Data flow

Operational, customer, and engagement data is unified in Data 360, Agentforce uses that context to give online shoppers guided product selection with trusted appliance data, and resulting actions and updates are written back to Service Cloud so teams and customers work from the same current state.

Solution architecture

5 components · 3 layers
  1. Storage
    • Data 360 Unifies enterprise and behavioral data so teams can give online shoppers guided product selection with trusted appliance data with current context.
  2. Serving
    • Commerce Cloud Provides the ecommerce catalog and digital shopping experience that supports teams as they give online shoppers guided product selection with trusted appliance data.
    • Service Cloud Stores cases, knowledge, and service context that supports teams as they give online shoppers guided product selection with trusted appliance data.
    • Marketing Cloud Orchestrates personalized campaigns and outreach that support how teams give online shoppers guided product selection with trusted appliance data.
  3. Orchestration
    • Agentforce Runs the AI agent workflows that give online shoppers guided product selection with trusted appliance data.

Architecture clues

  • The implementation uses retrieval-augmented generation to ground responses.

Evidence from the source

15 weeks to deploy Agentforce
7 % click-through rate on Agentforce’s suggestions
Competing in a digital-first market meant evolving both online and in-store experiences.
In Italy, Euronics Italia unites more than 350 stores under one trusted brand using a federation model that preserves local independence while tapping into their parent brand’s reach and buying power.
Since 1990, Euronics International Group has paired local know-how with global scale to deliver quality products, personalized service, and innovative retail experiences.
They run a mature omni-channel strategy, with 30% of online sales coming from options like click-and-collect and reserve-in-store — both of which result in orders being fulfilled within 30 minutes.
Transparency Evidence & methodology 100/100 reference value · 92% confidence · 2 sources

Review how this reference was scored and trace each normalized claim back to its documented source.

01

Scoring methodology

How scores are calculated

Customer Reference Value measures usefulness as a customer reference. Evidence Confidence measures the quality and traceability of available evidence, not independent verification.

Customer reference value100/100
  • Problem clarity20/20
    Measures whether the customer's operational problem is specific enough to compare.
  • Implementation depth25/25
    Rewards named components, data flow, integrations, and architecture detail.
  • Outcome specificity20/20
    Measures whether the reported benefit is concrete rather than a generic claim.
  • Quantified impact25/25
    4 metrics describe measurable impact.
  • Deployment scale10/10
    Rewards evidence of a live or scaled deployment and meaningful integration scope.
Evidence confidence92%
  • Source authority20/25
    The main evidence is an official vendor-published customer story.
  • Claim traceability23/25
    11 of 12 key fields link to a named source.
  • Direct evidence20/20
    6 direct source quotes retained.
  • Date provenance10/10
    The publication date comes from the source page or publisher.
  • Source transparency9/10
    2 source references document publisher, URL, authority, retrieval, and supported fields.
  • Implementation specificity10/10
    Rewards source-backed components, data flow, quantified impact, and a specific outcome.
02

Traceability

Sources & provenance

Field coverage shows which facts each source supports. Dates are shown only when documented by the source.

  1. Salesforce

    Euronics Italia customer story

    First-party
    https://www.salesforce.com/customer-stories/euronics-italia/
    Source type
    Vendor-published customer story
    Published
    Mar 25, 2026
    Supports
    • Customer
    • Business problem
    • Solution
    • Products
    • Solution components
    • Data flow
    • Integrations
    • technical area
    • use case category
    • Business outcome
    • outcome category
    • Metrics
    • Architecture
    • evidence quotes
    • Publication date
  2. LinkedIn

    Euronics Italia

    Independent secondary
    https://www.linkedin.com/company/euronics-italia/

    Company size 1,001-5,000 employees

    Source type
    Structured company profile
    Supports
    • Company size

Date evidence

  • Published on source page Mar 25, 2026 · Salesforce · First-party
    Open date source
Not separately sourced Industry, Region. Treat these normalized attributes as lower-confidence until a dedicated source is added.

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