Marketing Personalization · Sales Automation
Manual outreach slowed down the sales pipeline. With a sales team of just two employees, RealZips’ couldn’t afford the time spent manually researching prospects and crafting individually tailored emails.
Reported impact
Reported outcomes include Generative AI speeds up creating personalized outreach emails for reps by 10x., This automation reduces the time to craft a personalized email from 20 minutes to 2 minutes, enabling reps to reach 40% more new customers and boosting website traffic by 30% due t, and It took each rep over an hour to research a new lead and 20 minutes to write a single outreach email..
Generative AI speeds up creating personalized outreach emails for reps by 10x. RealZips transformed its sales process by integrating zipcode-based data with website behavioral insights in Sales Cloud , giving sellers a unified view of leads. This unified data enables sellers to use pre-built Einstein Prompt Builder templates, tailored to specific use cases and industries, instead of writing emails from scratch. Each email is enriched with personalized data, including persona, demographics, and industry. For example, when targeting healthcare groups, Einstein Copilot generates emails that highlight RealZips’ benefits like enhanced targeting and improved access to care, based on the demand of the lead’s location. This automation reduces the time to craft a personalized email from 20 minutes to 2 minutes, enabling reps to reach 40% more new customers and boosting website traffic by 30% due to higher open rates.
Generative AI speeds up creating personalized outreach emails for reps by 10x.
It took each rep over an hour to research a new lead and 20 minutes to write a single outreach email.
Manual outreach slowed down the sales pipeline.
The company needed to free its reps from this manual work, allowing them to focus on selling.
This automation reduces the time to craft a personalized email from 20 minutes to 2 minutes, enabling reps to reach 40% more new customers and boosting website traffic by 30% due t
With a sales team of just two employees, RealZips’ couldn’t afford the time spent manually researching prospects and crafting individually tailored emails.
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