Personalization / Recommendations
7 customer use cases, newest first.
AC Alibaba Cloud Sample Henkel Henkel—founded 1876, operating worldwide in Adhesive Technologies, Beauty Care, and Laundry & Home Care—wanted to expand in the Chinese market but its traditional analytics methods could not deliver multi-dimensional,… 145+ years of operating history (founded 1876) Dataphin · Quick BI AC Alibaba Cloud Sample Casio (China) Casio (China), known for its G-SHOCK watch brand, traditionally relied on experience-based marketing using social attributes alone—an approach unable to keep up with rapidly changing customer behavior and trends. The… 1.7 million views during Double 11 Cloud Conference live broadcast AnalyticDB for MySQL · Dataphin AC Alibaba Cloud Sample Senheng Senheng, the biggest consumer electronics retailer in Malaysia (RM1.3B revenue in 2020), wanted to boost the local economy by allowing SMEs to tap into its 3M+ PlusOne member database via a new S-Rewards Centre and… 3 million+ PlusOne members Retail Solutions Platform · Terminus B2B2C AC Alibaba Cloud Sample Alibaba Group (Double 11 Global Shopping Festival) Alibaba Group's 11.11 (Double 11) shopping festival—now in its 13th year—needed a technology backbone capable of handling extreme traffic peaks (2020 saw orders peak at 583,000 transactions per second, 1,457x the first… 1M+ packages delivered by Xiaomanlv robot at 200+ campuses Apsara Computational Engine · Elastic Compute Service · Hanguang 800 AI Inference Chip AC Alibaba Cloud Sample Tmall Tmall and Tmall Global—Alibaba's flagship e-commerce platforms and the first stop in China for many international brands—needed highly-stable, highly-scalable, secure global infrastructure to support "New Retail,"… $25 billion USD generated in 24 hours during Double 11 Alibaba Cloud IaaS · Anti-DDoS Pro · Data Middleware AC Alibaba Cloud Sample GCash GCash, the Philippines' largest super-app used by 8 in 10 Filipinos and partnering with 6M+ social sellers and merchants, faced limited scalability on its legacy on-premises platform, insufficient operational… 6 million+ social sellers and merchants partnered Anti-DDoS · ApsaraDB RDS · DataWorks OR Oracle Sample Rappi Rappi—Latin America's super-app for on-demand delivery operating across nine countries—needed to deliver faster, more personalized search and recommendation experiences while keeping costs in check and integrating… Operations across 9 Latin American countries OCI Generative AI · Oracle AI Vector Search · Oracle Autonomous AI Database