IT Operations Automation
PT Cerita Inovasi Kopi Indonesia needed to produce outlet-specific campaign assets faster, reduce the manual effort required to compile routine reports from ERP and spreadsheet data, and keep operational, customer, and financial data inside a private environment instead of public AI services.
Reported impact
CIK now produces campaign content and report drafts in minutes instead of days or manual reporting cycles, with projected efficiency gains of 30–50% while keeping data under company control.
PT Cerita Inovasi Kopi Indonesia deployed Alibaba Cloud QwenWork as a private AI workforce in the Jakarta region to address two workflow bottlenecks: campaign production and operational reporting. One QwenWork agent generates promotional images and videos from prompts, brand guidelines, and product-catalog inputs for menu launches, seasonal campaigns, and outlet-level creative, with humans reviewing every asset before publication. A second agent has managed read-only access to ERP data, outlet reports, and spreadsheets so it can draft operating summaries without changing the ERP system of record. The implementation avoided re-platforming the company's existing ERP, kept encrypted processing inside the company environment, and ensured company data is not used to train public models. That architecture lets the coffee chain scale content generation and reporting across more outlets while improving governance and turnaround time.
Brand guidelines, product-catalog content, ERP data, outlet reports, and spreadsheets are passed into QwenWork agents; one returns draft marketing visuals for human review, while the other drafts operating summaries from read-only business data.
"CIK leverages QwenWork to deploy two AI agents for marketing content creation and operational reporting."
"Data had to be gathered from the ERP, individual outlet reports, and various spreadsheets before analysis could begin — roughly 45–60 minutes for every routine report."
"Now, a simple prompt is enough to produce a campaign video or an operational report in minutes instead of days or hours of manual work."
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