Marketing Personalization
FOX wanted to reimagine how audiences, advertisers, and broadcasters interact with media by using generative AI, machine learning, and data to create more relevant experiences at the scale of hundreds of millions of monthly users.
Reported impact
Using AWS, FOX is accelerating data insights to deliver AI-driven products in near real time that are contextually relevant and highly valuable to consumers, advertisers, and broadcasters alike.
FOX built AI-driven media products on AWS to turn audience and content data into near-real-time insights for consumers, advertisers, and broadcasters. The company uses Amazon SageMaker for machine learning workflows, Amazon Personalize to tailor experiences, and is exploring Amazon Bedrock and Amazon Titan for newer generative AI capabilities. This stack helps FOX accelerate data insight generation and produce contextually relevant products across brands such as FOX Sports, Tubi, FOX Entertainment, and FOX News. By combining personalization, predictive models, and emerging foundation-model services on AWS, FOX is treating data and AI as a core part of how viewers discover and engage with media.
Audience and content data feeds machine learning and personalization services on AWS, which generate near-real-time insights and AI-driven experiences for FOX consumer, advertiser, and broadcaster products.
FOX Corporation produces and distributes news, sports, and entertainment content through domestic brands, including FOX Sports, Tubi, FOX Entertainment, FOX Television, and FOX News Media Stations.
In this video, Lindsay Silver, FOX’s senior vice president (SVP) of Data & Commercial Technology, describes how the company is reimagining how the world interacts with media by leveraging generative AI, machine learning, and data solutions on AWS to create more moments that matter.
It has over 300 million monthly active users, meaning over 300 million people see one or more pieces of content on FOX every month.
Using services including Amazon SageMaker, Amazon Personalize, and exploring new technologies such as Amazon Bedrock and Amazon Titan, FOX is accelerating data insights to deliver AI-driven products in near-real time that are contextually relevant and highly valuable to consumers, advertisers, and broadcasters alike.
We're extremely proud of the infrastructure we've built but also proud of the relationship and the technologies that Amazon provides us with.
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Traceability
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