AWS Retail United States

Tapestry

Enterprise Knowledge Search

As part of its digital-transformation journey, Tapestry has embraced a bold approach to implementing generative AI across its enterprise. Wanting to start with an internal solution before expanding to public applications, the company identified knowledge management as an ideal starting point that would both streamline operations and demonstrate AI's transformative potential.

Reported impact

Business outcome

Tapestry's knowledge management solution is now being rapidly adopted across the organization. Multiple departments are eager to incorporate their knowledge bases into the new system, and the company is adding new features to enhance the system's capabilities, such as voice interaction.

  • Productivity Improvement
  • Scalability

Solution

Tapestry , the global luxury retail company behind iconic brands such as Coach and Kate Spade, spans over 1,400 stores and 18,000 employees worldwide. With business units spread across multiple continents, Tapestry's organizational knowledge was siloed. That made it time-consuming for employees to quickly access critical information and standard operating procedures. To address this challenge, Tapestry used generative artificial intelligence (AI) on Amazon Web Services (AWS) to build an enterprise-wide knowledge management solution that transforms how employees access and interact with company data. In 4 months, Tapestry built, tested, and deployed a knowledge management system that helps employees access and query company information through an intuitive chatbot interface.

Data flow

In 4 months, Tapestry built, tested, and deployed a knowledge management system that helps employees access and query company information through an intuitive chatbot interface. With access to the Claude 3 Haiku large language model through Amazon Bedrock, the solution can also process natural language queries and deliver precise, contextual responses from the company's knowledge base.

Solution architecture

3 components · 1 layer
  1. Compute
    • Amazon Bedrock Runs the foundation model layer for the knowledge search and question-answering workflows.
    • Amazon Titan Provides foundation models used inside the knowledge search and question-answering workflows.
    • Claude 3 Haiku Provides a fast language model used by the knowledge search and question-answering workflows.

Architecture clues

  • In 4 months, Tapestry built, tested, and deployed a knowledge management system that helps employees access and query company information through an intuitive chatbot interface.
  • The solution uses Amazon Titan foundation models in Amazon Bedrock, which provide a breadth of high-performing image, multimodal, and text model choices.

Evidence from the source

"Using generative AI on AWS, we are capturing the DNA of our company," says Aravind Narasimhan, vice president of application technologies at Tapestry.
It has reduced the time employees spend searching for answers.
Tapestry chose AWS to power this solution because of the advanced capabilities available through services such as Amazon Bedrock , which offers a choice of high-performing foundation models.
The solution uses Amazon Titan foundation models in Amazon Bedrock, which provide a breadth of high-performing image, multimodal, and text model choices.
To address this challenge, Tapestry used generative artificial intelligence (AI) on Amazon Web Services (AWS) to build an enterprise-wide knowledge management solution that transforms how employees access and interact with company data.
With access to the Claude 3 Haiku large language model through Amazon Bedrock, the solution can also process natural language queries and deliver precise, contextual responses from the company's knowledge base.
Transparency Evidence & methodology 66/100 reference value · 85% confidence · 1 source

Review how this reference was scored and trace each normalized claim back to its documented source.

01

Scoring methodology

How scores are calculated

Customer Reference Value measures usefulness as a customer reference. Evidence Confidence measures the quality and traceability of available evidence, not independent verification.

Customer reference value66/100
  • Problem clarity20/20
    Measures whether the customer's operational problem is specific enough to compare.
  • Implementation depth20/25
    Rewards named components, data flow, integrations, and architecture detail.
  • Outcome specificity16/20
    Measures whether the reported benefit is concrete rather than a generic claim.
  • Quantified impact0/25
    0 metrics describe measurable impact.
  • Deployment scale10/10
    Rewards evidence of a live or scaled deployment and meaningful integration scope.
Evidence confidence85%
  • Source authority20/25
    The main evidence is an official vendor-published customer story.
  • Claim traceability21/25
    10 of 12 key fields link to a named source.
  • Direct evidence20/20
    6 direct source quotes retained.
  • Date provenance8/10
    The publication date comes from publisher-controlled metadata.
  • Source transparency8/10
    1 source reference document publisher, URL, authority, retrieval, and supported fields.
  • Implementation specificity8/10
    Rewards source-backed components, data flow, quantified impact, and a specific outcome.
02

Traceability

Sources & provenance

Field coverage shows which facts each source supports. Dates are shown only when documented by the source.

  1. AWS

    Tapestry customer story

    First-party
    https://aws.amazon.com/solutions/case-studies/tapestry-enterprise-knowledge-management-case-study/
    Source type
    Vendor-published customer story
    Published
    Feb 25, 2025
    Supports
    • Customer
    • Business problem
    • Solution
    • Products
    • Solution components
    • Data flow
    • Integrations
    • technical area
    • use case category
    • Business outcome
    • outcome category
    • Metrics
    • Architecture
    • evidence quotes
    • Publication date

Date evidence

Not separately sourced Industry, Region, Company size. Treat these normalized attributes as lower-confidence until a dedicated source is added.