Customer Service Automation
The China Cultural Relics Exchange Center and partner museums wanted a scalable way to provide narration, consultation, live streaming and cultural promotion without being limited by the time, place and staffing constraints of human guides.
Reported impact
The center launched a reusable virtual guide and promoter that can serve multiple museums, increase accessibility to cultural content and extend museum outreach into digital and overseas settings.
The China Cultural Relics Exchange Center used Baidu AI Cloud's Xiling digital-human stack to launch Wenyaoyao, a virtual museum promoter designed for public explanation, live streaming and cultural outreach. The implementation is built on a platform that connects portrait driving, dialogue, voice and recommendation engines with persona management, content production and business orchestration. That allowed the team to build a culturally themed avatar that could discuss artifacts, interpret reports, guide audiences through exhibitions and serve multiple museums at the same time through digital clones. The same platform also gives operators a way to enrich the knowledge base behind the character so it can answer historical, artistic and scientific questions without traditional training cycles. Rather than treating Wenyaoyao as a standalone mascot, the project turned Baidu's digital-human platform into a reusable infrastructure layer for museum explanation, volunteer services, international promotion and future digital-IP operations.
Museum content, artifact knowledge and event scripts are loaded into the digital-human platform, where portrait and dialogue engines render Wenyaoyao's appearance and answers and then distribute the resulting explanations and livestream sessions across museums and promotional channels.
Lip-sync synthesis accuracy has reached 98.5% (original: 数字人口型合成准确率达98.5%).
The Xiling platform connects portrait driving, dialogue, voice interaction and recommendation engines and shortens digital-human production dramatically (original: 通过平台四大引擎——包括人像驱动引擎、智能对话引擎、语音交互引擎、智能推荐引擎……原来需要一个星期做出来的2D 数字人，现在可以缩短到分钟级).
Wenyaoyao can provide explanation, guidance, consultation, hosting and livestream services to many museums at once (original: 文夭夭未来将以志愿者的身份服务于各大省市级博物馆，提供讲解、导览、咨询、主持对话、直播等服务).
Wenyaoyao was jointly created by Baidu AI Cloud, the China Cultural Relics Exchange Center and Jimu Technology as the country's first virtual museum promoter (original: 联合中国文物交流中心、极幕科技精心打造的国内首个文博虚拟宣推官“文夭夭”正式亮相).
Review how this reference was scored and trace each normalized claim back to its documented source.
Scoring methodology
Customer Reference Value measures usefulness as a customer reference. Evidence Confidence measures the quality and traceability of available evidence, not independent verification.
Traceability
Field coverage shows which facts each source supports. Dates are shown only when documented by the source.
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