NetEase Fuxi

Solution

NetEase Fuxi and Baidu AI Cloud brought ERNIE large-model capabilities into the mobile game Justice to create an in-game AI arena populated by interactive NPCs. The solution uses Qianfan AppBuilder and Qianfan ModelBuilder to provide the application and model layer behind AI characters that can answer free-form player questions, stay aligned with their gender, profession, age, geography, and life history, and respond in ways that fit the open-world setting. ERNIE-Character-Fiction-8K is optimized for space-time and scenario consistency so characters can push storylines forward instead of repeating canned scripts. The same platform supports dynamic scene dialogue, broad topic coverage, and real-time interaction at massive scale, while Baidu's infrastructure provides enough concurrency headroom to handle the QPS demands of a title with more than 100 million active players.

Data flow

Player prompts and world context enter the Qianfan-backed NPC system, where the character model interprets context, generates in-character responses, and feeds the interaction back into the live game session. Infrastructure capacity keeps those flows stable even under very high concurrent traffic.