People's Daily needed a unified intelligent-media platform that could speed up planning, creation, review and distribution across modern newsroom workflows while handling large video and data volumes.
Reported impact
People's Daily gained an integrated AI newsroom foundation that accelerates multimedia production, review and distribution while making intelligent media tools usable in day-to-day editorial work.
People's Daily and Baidu built 'Creation Brain' as an end-to-end intelligent media-production platform rather than a single feature. Under the hood, Baidu AI Cloud supplies the media cloud foundation for storage, compute, network access and AI chips, while media knowledge, intelligent creation and intelligent video platforms expose language, vision and knowledge-graph capabilities into editorial workflows. Those capabilities are mapped across the full newsroom chain: intelligent planning aggregates creative resources and recommends topics, intelligent collection and editing support article, video and short-form news generation, intelligent review performs multi-dimensional checking of text and media assets, and AI anchors expand reporting timeliness and coverage. The system therefore acts as a newsroom operating platform where large volumes of text, video, graphics and monitoring data are ingested, enriched and then distributed in multiple formats. Rather than only cutting labor, the architecture gives People's Daily a shared media-AI infrastructure layer for news production, analytics and content-governance tasks.
Text, video, image and monitoring data flow into the Creation Brain platform, where planning and creation services generate newsroom assets, review services check them, and video and distribution modules publish the outputs across media channels.
Baidu AI Cloud provides the cloud and AI foundation across planning, editing, review and publishing workflows (original: 基于百度智能媒体中台，助力新闻生产的策、采、编、审、发全流程).
People's Daily's 'Creation Brain' contains 18 key functions and serves as a one-stop intelligent-creation platform (original: 人民日报“创作大脑”具备……18项重点功能，是……一站式智能创作平台).
Review that takes 3.3 days per 100,000 characters manually can be completed in seconds by machine algorithms (original: 每十万字内容审校以传统人力方式需要3.3天，机器算法仅需秒级即可完成).
Review how this reference was scored and trace each normalized claim back to its documented source.
Scoring methodology
Customer Reference Value measures usefulness as a customer reference. Evidence Confidence measures the quality and traceability of available evidence, not independent verification.
Traceability
Field coverage shows which facts each source supports. Dates are shown only when documented by the source.
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