DB Databricks Education United States

Baylor University Enrollment Management

Customer Service Automation · Enterprise Knowledge Search · Security and Compliance

Baylor's Enrollment Management division serves 19,000 students and 50,000 annual applications, with a small contact-center team handling 100–300 calls per day about financial aid and student accounts. Dedicated QA could only cover about 5% of calls, feedback often arrived days after escalations, FERPA constraints prevented sending student data to external models, and the richest voice-of-student insights stayed trapped in audio recordings.

100% call review coverage (up from ~5%)
100–300 calls handled per day
19,000 students served
50,000 applications evaluated annually

Solution

Baylor's Enrollment Management team built an agent workflow on Agent Bricks (Mosaic AI) that pulls call recordings and metadata from the contact-center phone system into a medallion architecture on Databricks. A Knowledge Assistant grounded in Baylor's policies and procedures gives representatives in-call guidance, while a Multi-Agent Supervisor scores every call against standard operating procedures, surfaces sentiment trends and Q&A patterns, and links findings to the original transcript with timestamps and source citations. Unity Catalog provides FERPA-aware governance, with row-level security tied to Active Directory groups so different departments see only the calls relevant to their work. Supervisors query call data on demand in natural language through Databricks Genie and generate daily summaries in about two minutes.

Data flow

Baylor's phone system feeds call recordings and metadata via API into a medallion architecture on Databricks. Agent Bricks runs two agents over the curated calls — a Knowledge Assistant grounded in policies and procedures, and a Multi-Agent Supervisor that evaluates each call against standard operating procedures and links findings back to the original transcript with timestamps and source citations. Supervisors explore results through Databricks Genie under FERPA-aware Unity Catalog row-level security backed by Active Directory groups, and generate daily reports summarizing volume, sentiment, and coaching examples in a couple of minutes.

Solution architecture

4 components · 4 layers
  1. Compute
    • Agent Bricks / Mosaic AI Agent runtime hosting the Knowledge Assistant and Multi-Agent Supervisor that score every call against standard operating procedures
  2. Serving
    • Databricks Genie Natural-language interface for supervisors to query call data by sentiment, topic, or compliance flag
  3. Governance
    • Unity Catalog FERPA-aware governance with row-level security tied to Active Directory groups for student-data access control
  4. Uncategorized
    • Databricks Marketplace Distribution channel for reusable agent components leveraged in the workflow

Architecture clues

  • Databricks Genie for natural-language querying by supervisors
  • FERPA-secure 'locked room' environment for sensitive student data
  • Knowledge Assistant + Multi-Agent Supervisor agents in Agent Bricks
  • Phone system connected via API into a Databricks medallion architecture
  • Unity Catalog row-level security via Active Directory groups

Evidence from the source

Agent Bricks shifted review from occasional escalation responses to an operational process covering 100% of calls.
Even a dedicated QA hire would cover only about 5% of calls
The first time Kyle generated a report, it took about two minutes to write and run the prompt.