IBM Commercial and Professional Services North America

TechD

Customer Service Automation

TechD needed to help a multi-state lottery and digital gaming client answer high volumes of highly specific player questions quickly and consistently despite changing rules, promotions, and jurisdiction-specific regulations.

10,000+ reports handled per month with AI and automation
40–60% reduction in customer support team workload
over 200,000 reports handled in an automated manner

Reported impact

Business outcome

The TechD solution reduced support workload, improved satisfaction, and let the lottery enterprise handle player queries consistently across states and platforms without scaling its human support team at the same rate.

  • Customer Experience
  • Productivity Improvement
  • Revenue Growth

Solution

TechD built a virtual-agent solution for the gaming and lottery sector on NeuralSeek, IBM watsonx Assistant, and IBM Cloud so player support could move from manual queue handling to AI-driven self-service. NeuralSeek provides the natural-language layer that combines large language models with the operator’s knowledge base, while watsonx Assistant and IBM Cloud support scalable delivery across lottery and online gaming channels. The assistant answers questions about winnings, promotions, state-specific rules, and other rapidly changing details in seconds, and its analytics and real-time response layer help keep answers consistent even as content changes. Sensitive player data is protected across the multi-state environment, and the same platform can assist multiple lotteries and gaming properties without requiring separate support stacks. By reducing first-line workload and giving players immediate, accurate responses around the clock, the solution improves customer experience and protects revenue for the jurisdictions that depend on those gaming operations.

Data flow

Player questions arrive from lotteries and online gaming platforms, NeuralSeek and watsonx Assistant interpret the request against the gaming knowledge base, relevant answers are returned in seconds, and support analytics and protected player data keep the system current across jurisdictions and promotions.

Solution architecture

3 components · 2 layers
  1. Compute
    • NeuralSeek Provides the natural-language AI layer that combines LLMs with the operator’s knowledge base for player support.
  2. Serving
    • IBM watsonx Assistant Delivers the virtual-agent experience that classifies and answers player inquiries across lotteries and gaming channels.
    • IBM Cloud Hosts the AI solution and its multi-state support architecture in a scalable environment.

Architecture clues

  • It protects personally identifiable information for thousands of players across multiple states.
  • The solution supports real-time changes such as winner announcements and special events.
  • The system combines an LLM-oriented natural-language platform with IBM watsonx Assistant and IBM Cloud.

Evidence from the source

“Additionally, the TechD solution protects personally identifiable information (PII)”
“TechD’s virtual agent-based solution design was based on NeuralSeek ... with IBM watsonx Assistant and IBM Cloud.”
“The virtual agent efficiently handled player queries across multiple state lotteries and online gaming platforms”
“players now receive specific answers in a matter of seconds”
“reducing the workload on the customer support team by 40%–60%”
Transparency Evidence & methodology 85/100 reference value · 89% confidence · 1 source

Review how this reference was scored and trace each normalized claim back to its documented source.

01

Scoring methodology

How scores are calculated

Customer Reference Value measures usefulness as a customer reference. Evidence Confidence measures the quality and traceability of available evidence, not independent verification.

Customer reference value85/100
  • Problem clarity20/20
    Measures whether the customer's operational problem is specific enough to compare.
  • Implementation depth25/25
    Rewards named components, data flow, integrations, and architecture detail.
  • Outcome specificity20/20
    Measures whether the reported benefit is concrete rather than a generic claim.
  • Quantified impact15/25
    1 metric describe measurable impact.
  • Deployment scale5/10
    Rewards evidence of a live or scaled deployment and meaningful integration scope.
Evidence confidence89%
  • Source authority20/25
    The main evidence is an official vendor-published customer story.
  • Claim traceability21/25
    10 of 12 key fields link to a named source.
  • Direct evidence20/20
    5 direct source quotes retained.
  • Date provenance10/10
    The publication date comes from the source page or publisher.
  • Source transparency8/10
    1 source reference document publisher, URL, authority, retrieval, and supported fields.
  • Implementation specificity10/10
    Rewards source-backed components, data flow, quantified impact, and a specific outcome.
02

Traceability

Sources & provenance

Field coverage shows which facts each source supports. Dates are shown only when documented by the source.

  1. IBM

    TechD customer story

    First-party
    https://www.ibm.com/case-studies/techd
    Source type
    Vendor-published customer story
    Published
    Apr 3, 2024
    Supports
    • Customer
    • Business problem
    • Solution
    • Products
    • Solution components
    • Data flow
    • Integrations
    • technical area
    • use case category
    • Business outcome
    • outcome category
    • Metrics
    • Architecture
    • evidence quotes
    • Publication date

Date evidence

Not separately sourced Industry, Region, Company size. Treat these normalized attributes as lower-confidence until a dedicated source is added.