Enterprise Knowledge Search
Store team members need fast, reliable answers to process and procedure questions, plus on-the-job coaching for new and seasonal workers, so they can handle operations efficiently and serve guests better.
Reported impact
Target says Store Companion makes daily tasks easier, helps team members work more quickly and confidently, frees up time for guest service, and is intended to improve the shopping experience as it rolls out chainwide.
Target built Store Companion with its in-house technology team as a generative AI chatbot for store employees. The application is delivered as an app on specially equipped handheld devices used in stores, where team members can ask natural-language questions about procedures such as signing up a guest for a Target Circle Card or restarting a cash register after a power outage. To ground the assistant, Target used real frequently asked questions and process documents from store teams across the U.S., then continued refining the tool with feedback from pilot locations and additional materials contributed by experienced team members. The chatbot returns instructions and resources in seconds, supports store operations management, and coaches new workers on the job. The release describes the serving channel and content inputs clearly, but does not name separate external model, storage, or orchestration products.
Store Companion uses real store FAQs, process documents, and added materials from experienced team members as its content base, processes natural-language prompts from employees, and returns instructions and resources through an app on specially equipped handheld devices. Feedback from pilot stores is used to improve the tool ahead of broader rollout.
"Store Companion's goal is to make the teams' jobs easier and allow them to work more quickly and efficiently, offering faster service and deeper guest engagement to make the shopping experience even better."
"The Store Companion chatbot will be available as an app on store team members' specially equipped handheld devices, providing immediate answers to their questions about processes and procedures."
"The team worked quickly, taking the project from its initial testing phase to planned rollout in just six months. Target is currently piloting the tool at about 400 stores."
"The tool, called Store Companion, is a GenAI-powered chatbot designed by Target that can answer on-the-job process questions, coach new team members, support store operations management and more."
"To develop this best-in-class resource for its store team members, Target's in-house technology team used real frequently asked questions and process documents from its store teams across the U.S."
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