Use Case Intelligence RSS Search use cases Search
Microsoft Commercial and Professional Services Japan

Dentsu

Enterprise Knowledge Search

With a storied 120-year history and 72,000 employees, dentsu is revered as one of the top creative media companies in the world, with a reputation for being innovation specialists as much as they are marketing and transformation experts. Dentsu's agency teams are powered by data, tech, and generative AI.

Read the original story Explore all use cases
"I depend on Copilot to help me with a first draft of an announcement or employee message, saving me around 30 to 60 minutes each time," Land states. "We're a 72,000-person organization.
For dentsu, understanding engagement and behavior are key ingredients for technology adoption, they are seeing the value and productivity impact of Copilot by coupling Viva insights information with employee survey data.

Reported impact

Business outcome

For dentsu, understanding engagement and behavior are key ingredients for technology adoption, they are seeing the value and productivity impact of Copilot by coupling Viva insights information with employee survey data. "Our recent analysis shows employees are saving at least 15 minutes, if not 30 minutes a day by using Copilot.

  • Customer Experience
  • Productivity Improvement
  • Revenue Growth
  • Scalability

Solution

With a storied 120-year history and 72,000 employees, dentsu is revered as one of the top creative media companies in the world, with a reputation for being innovation specialists as much as they are marketing and transformation experts. With a storied 120-year history and 72,000 employees, dentsu is revered as one of the top creative media companies in the world, with a reputation for being innovation specialists as much as they are marketing and transformation experts. Dentsu's agency teams are powered by data, tech, and generative AI. For dentsu, understanding engagement and behavior are key ingredients for technology adoption, they are seeing the value and productivity impact of Copilot by coupling Viva insights information with employee survey data. Employees are experiencing how Copilot helps them create their best work faster and augments their workflows.

Solution architecture

3 components · 1 layer
  1. Serving
    • Copilot for Microsoft 365 Provides the employee assistant used to summarize, draft, and retrieve information in day-to-day work.
    • Microsoft Teams Acts as the collaboration surface for prompts, meetings, and shared knowledge.
    • Microsoft 365 Provides the productivity suite where the new workflows are delivered to employees.

Architecture clues

  • "Microsoft Copilot is allowing our teams to gain deep insights each day, bringing them together to collaborate in ways not possible before.
  • Dentsu helps brands build compelling content through a combination of creative media, data, and technology services.
  • With a storied 120-year history and 72,000 employees, dentsu is revered as one of the top creative media companies in the world

Evidence from the source

"Microsoft Copilot is allowing our teams to gain deep insights each day, bringing them together to collaborate in ways not possible before. We believe that technology empowers, not replaces, the vast depth of talent in our teams."
For dentsu, understanding engagement and behavior are key ingredients for technology adoption, they are seeing the value and productivity impact of Copilot by coupling Viva insights information with employee survey data.
With a storied 120-year history and 72,000 employees, dentsu is revered as one of the top creative media companies in the world
With a storied 120-year history and 72,000 employees, dentsu is revered as one of the top creative media companies in the world, with a reputation for being innovation specialists as much as they are marketing and transformation experts.
Transparency Evidence & methodology 80/100 reference value · 87% confidence · 1 source

Review how this reference was scored and trace each normalized claim back to its documented source.

01

Scoring methodology

How scores are calculated

Customer Reference Value measures usefulness as a customer reference. Evidence Confidence measures the quality and traceability of available evidence, not independent verification.

Customer reference value80/100
  • Problem clarity20/20
    Measures whether the customer's operational problem is specific enough to compare.
  • Implementation depth15/25
    Rewards named components, data flow, integrations, and architecture detail.
  • Outcome specificity20/20
    Measures whether the reported benefit is concrete rather than a generic claim.
  • Quantified impact15/25
    1 metric describe measurable impact.
  • Deployment scale10/10
    Rewards evidence of a live or scaled deployment and meaningful integration scope.
Evidence confidence87%
  • Source authority20/25
    The main evidence is an official vendor-published customer story.
  • Claim traceability21/25
    10 of 12 key fields link to a named source.
  • Direct evidence20/20
    4 direct source quotes retained.
  • Date provenance10/10
    The publication date comes from the source page or publisher.
  • Source transparency8/10
    1 source reference document publisher, URL, authority, retrieval, and supported fields.
  • Implementation specificity8/10
    Rewards source-backed components, data flow, quantified impact, and a specific outcome.
02

Traceability

Sources & provenance

Field coverage shows which facts each source supports. Dates are shown only when documented by the source.

  1. Microsoft

    Dentsu customer story

    First-party
    https://www.microsoft.com/en/customers/story/1703526879212720249-dentsu-microsoft-copilot-media-and-entertainment-japan-en
    Source type
    Vendor-published customer story
    Published
    Nov 15, 2023
    Supports
    • Customer
    • Business problem
    • Solution
    • Products
    • Solution components
    • Data flow
    • Integrations
    • technical area
    • use case category
    • Business outcome
    • outcome category
    • Metrics
    • Architecture
    • evidence quotes
    • Publication date

Date evidence

  • Published on source page Nov 15, 2023 · Microsoft · First-party
    Open date source
Not separately sourced Industry, Region, Company size. Treat these normalized attributes as lower-confidence until a dedicated source is added.

Related

Similar use cases

See all like this
Microsoft May 19, 2025 Accenture Commercial and Professional Services Global Accenture's enterprise clients wanted to move past generative AI proofs of concept to production-grade, scalable, compliant applications, but ad hoc development stitched together a dozen tools and could not answer how… 16+ solutions in full production Enterprise Knowledge SearchIT Operations Automation Azure AI Content Safety · Azure AI Foundry · Azure AI Search Microsoft Jan 27, 2025 mci group Commercial and Professional Services Switzerland mci group plans to expand the use of innovative technologies to deliver better data-driven solutions, improve collaboration, and boost operational effectiveness among employees, thereby better supporting them in their… Enterprise Knowledge SearchIT Operations Automation Microsoft 365 Copilot Microsoft Jan 20, 2025 Gojob Commercial and Professional Services France It also offers an environment which is consistent with our needs in terms of data sovereignty, confidentiality, and security," Pascal Lorne adds. Gojob is a 100% digital employment agency, which was created in 2015 out of the conviction that access to… Customer Service AutomationEnterprise Knowledge Search Azure OpenAI Service · Power Platform