MicrosoftTravel and HospitalityIT Operations AutomationApplication ModernizationGenerative AI / LLMProductivity ImprovementSpeed to Market2024MicrosoftMS#0078d4Travel and HospitalityKoreaLotte Hotels & Resorts, including Signiel, is the largest hotel and resort company in Korea that leads the country’s hotel and resort culture. As more and more domestic and international tourists are visiting, it…Aug 22, 20245IT Operations AutomationAzure OpenAI Service · Power Apps · Power Platform02024-08-225
Lotte Hotels & Resorts, including Signiel, is the largest hotel and resort company in Korea that leads the country’s hotel and resort culture. As more and more domestic and international tourists are visiting, it welcomes guests with quality services and facilities as a global chain hotel. This is all thanks to countless employees' hard work.
“Employees are highly satisfied. The use of Power Platform is a shift in work skills. They have to find a way to do things on their own more effectively, and Power Platform turns that idea into a reality. It's spreading rapidly in the company, slowly rooting in the corporate culture, although not everyone is interested and using it right now.”
Productivity Improvement
Speed to Market
Solution
Lotte Hotels & Resorts, including Signiel, is the largest hotel and resort company in Korea that leads the country’s hotel and resort culture. As more and more domestic and international tourists are visiting, it welcomes guests with quality services and facilities as a global chain hotel. This is all thanks to countless employees' hard work. Lotte Hotels & Resorts has been creating a new work culture that allows them to work more efficiently and focus on the nature of the work by adopting Microsoft Power Platform for automation. Lotte Hotels & Resorts recently introduced Microsoft Power Platform to build an automated work environment. Without the help of professional developers, employees can now automate their tasks with simple training and effectively entrust simple, repetitive tasks to AI-powered robots.
Solution architecture
3 components · 3 layers
Compute
Azure OpenAI ServiceProvides the large-language-model service used to add generative assistance to business workflows.
Serving
Power AppsDelivers low-code apps that capture frontline inputs and guide workflow steps.
Orchestration
Power PlatformProvides the low-code foundation used to build and govern internal automation and business apps.
Architecture clues
Among other things, there was an existing service license agreement with Microsoft, which allowed easy access to Power Platform. Only a few users with advanced services needed to purchase some additional licenses. An environment was already created where RPA could be started right away with minimal cost. It was completely different from traditional RPA, which required a license for each unit. With the introduction of the technology, Lotte Hotels & Resorts saw RPA as part of the work culture.
Lotte Hotels & Resorts recently introduced Microsoft Power Platform to build an automated work environment. Without the help of professional developers, employees can now automate their tasks with simple training and effectively entrust simple, repetitive tasks to AI-powered robots.
Lotte Hotels & Resorts started considering Microsoft Power Platform. Power Platform is a low-code environment that allows users to create simple applications or services to take care of tasks on a computer even if they are not developers.
Lotte Hotels & Resorts, including Signiel, is the largest hotel and resort company in Korea that leads the country’s hotel and resort culture. As more and more domestic and international tourists are visiting, it welcomes guests with quality services and facilities as a global chain hotel. This is all thanks to countless employees' hard work. Lotte Hotels & Resorts has been creating a new work culture that allows them to work more efficiently and focus on the nature of the work by adopting Microsoft Power Platform for automation.
Evidence from the source
Lotte Hotels & Resorts, including Signiel, is the largest hotel and resort company in Korea that leads the country’s hotel and resort culture. As more and more domestic and international tourists are visiting, it welcomes guests with quality services and facilities as a global chain hotel. This is all thanks to countless employees' hard work. Lotte Hotels & Resorts has been creating a new work culture that allows them to work more efficiently and focus on the nature of the work by adopting Microsoft Power Platform for automation.
With Power Platform, RPA is one of many features. That is why Lotte Hotels & Resorts is considering expanding Power Platform not only to automate tasks but also to develop applications and websites. Tools such as Power Apps and Power Pages solve problems with a completely different approach. Power Platform also provides the ability to easily use Microsoft's advanced AI technologies, such as chatbots, OCRs, and Azure OpenAI Service . Lotte Hotels & Resorts is constantly looking at the possibility of connecting customer service, including web pages and reservations, and internal operations through Microsoft Teams
Review how this reference was scored and trace each normalized claim back to its documented source.
01
Scoring methodology
How scores are calculated
Customer Reference Value measures usefulness as a customer reference. Evidence Confidence measures the quality and traceability of available evidence, not independent verification.
Customer reference value61/100
Problem clarity20/20
Measures whether the customer's operational problem is specific enough to compare.
Implementation depth15/25
Rewards named components, data flow, integrations, and architecture detail.
Outcome specificity16/20
Measures whether the reported benefit is concrete rather than a generic claim.
Quantified impact0/25
0 metrics describe measurable impact.
Deployment scale10/10
Rewards evidence of a live or scaled deployment and meaningful integration scope.
Evidence confidence75%
Source authority20/25
The main evidence is an official vendor-published customer story.
Claim traceability21/25
10 of 12 key fields link to a named source.
Direct evidence10/20
2 direct source quotes retained.
Date provenance10/10
The publication date comes from the source page or publisher.
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