Customer Service Automation · Enterprise Knowledge Search · Marketing Personalization
The City of Madrid recognized the potential of generative AI to connect with visitors in an innovative way. It relied on iUrban‘s expertise and Microsoft Azure OpenAI Service to develop the VisitMadridGPT AI virtual assistant. The City decided on Azure because it wanted a platform that could easily support growth and interoperation with existing systems.
Reported impact
The VisitMadridGPT assistant has significantly improved the City’s tourism experience by providing accurate and timely information, offering personalized experiences, and allowing the City to analyze conversations and understand the real needs and behaviors of tourists.
Madrid Destino / Madrid City Council built this solution on Azure OpenAI Service. The City of Madrid recognized the potential of generative AI to connect with visitors in an innovative way. It relied on iUrban‘s expertise and Microsoft Azure OpenAI Service to develop the VisitMadridGPT AI virtual assistant. Azure OpenAI Service provides the generative AI model layer used for summarization, drafting, classification, or copilots in the workflow. City of Madrid created VisitMadridGPT with Microsoft Azure OpenAI Service, offering tourists accurate, real-time info and personalized responses in 95-plus languages. It also helps the City analyze conversations to better understand tourist needs. Messages, calls, or requests enter the existing workflow, Azure OpenAI Service classifies or summarizes them, and the reviewed output is surfaced to agents and frontline staff.
Messages, calls, or requests enter the existing workflow, Azure OpenAI Service classifies or summarizes them, and the reviewed output is surfaced to agents and frontline staff.
City of Madrid created VisitMadridGPT with Microsoft Azure OpenAI Service, offering tourists accurate, real-time info and personalized responses in 95-plus languages.
The City of Madrid recognized the potential of generative AI to connect with visitors in an innovative way.
The VisitMadridGPT assistant has significantly improved the City’s tourism experience by providing accurate and timely information, offering personalized experiences, and allowing the City to analyze conversations and un
The assistant has a low bounce rate, with users spending an average of four minutes and 18 seconds per session.
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Scoring methodology
Customer Reference Value measures usefulness as a customer reference. Evidence Confidence measures the quality and traceability of available evidence, not independent verification.
Traceability
Field coverage shows which facts each source supports. Dates are shown only when documented by the source.
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