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Microsoft Nonprofit United States

Team Rubicon

Marketing Personalization

Team Rubicon, a veteran-led humanitarian organization, is focused on assisting communities before, during, and after disasters and crises. In its quest to foster a more positive and tailored volunteer experience, the organization looked to Copilot in Microsoft Dynamics 365 Customer Insights to personalize outreach faster and more effectively than ever before. Using the smart suggestions of Copilot, Team Rubicon is reaching the right people, organizing, and reporting efficiently, and providing a more fulfilling and personalized volunteer experience.

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Founded in 2010 by United States Marine Corps veteran Jake Wood, Team Rubicon stands at the forefront of disaster response and recovery. With a global network of more than 160,000 volunteers, known as “Greyshirts,” the organization has conducted 1,100-plus operations across 30 countries and all 50 states. Team Rubicon’s mission is clear: to serve communities before, during, and after disasters and humanitarian crises by mobilizing the unparalleled skills and experiences of military veterans. The organization responds to both major and low-attention disasters, recognizing the increasing challenges posed by billion-dollar climate-related events occurring every 13 days in 2023.

Reported impact

Business outcome

Art delaCruz, Chief Executive Officer, Team Rubicon

  • Customer Experience
  • Productivity Improvement

Solution

Team Rubicon, a veteran-led humanitarian organization, is focused on assisting communities before, during, and after disasters and crises. In its quest to foster a more positive and tailored volunteer experience, the organization looked to Copilot in Microsoft Dynamics 365 Customer Insights to personalize outreach faster and more effectively than ever before. Using the smart suggestions of Copilot, Team Rubicon is reaching the right people, organizing, and reporting efficiently, and providing a more fulfilling and personalized volunteer experience. “Copilot in Dynamics 365 Customer Insights lets us move quickly, effectively, and efficiently. That’s what sets us apart, and those three elements are important in disaster response. The more time you wait, more people suffer.”

Solution architecture

2 products mentioned
  • Dynamics 365 Customer Insights
  • Microsoft Copilot for Dynamics 365

Evidence from the source

Art delaCruz, Chief Executive Officer, Team Rubicon
Building a global community with help from tech
Team Rubicon, a veteran-led humanitarian organization, is focused on assisting communities before, during, and after disasters and crises. In its quest to foster a more positive and tailored volunteer experience, the organization looked to Copilot in Microsoft Dynamics 365 Customer Insights to personalize outreach faster and more effectively than ever before. Using the smart suggestions of Copilot, Team Rubicon is reaching the right people, organizing, and reporting efficiently, and providing a more fulfilling and personalized volunteer experience.
“Copilot in Dynamics 365 Customer Insights lets us move quickly, effectively, and efficiently. That’s what sets us apart, and those three elements are important in disaster response. The more time you wait, more people suffer.”
Transparency Evidence & methodology 47/100 reference value · 81% confidence · 1 source

Review how this reference was scored and trace each normalized claim back to its documented source.

01

Scoring methodology

How scores are calculated

Customer Reference Value measures usefulness as a customer reference. Evidence Confidence measures the quality and traceability of available evidence, not independent verification.

Customer reference value47/100
  • Problem clarity20/20
    Measures whether the customer's operational problem is specific enough to compare.
  • Implementation depth0/25
    Rewards named components, data flow, integrations, and architecture detail.
  • Outcome specificity12/20
    Measures whether the reported benefit is concrete rather than a generic claim.
  • Quantified impact15/25
    1 metric describe measurable impact.
  • Deployment scale0/10
    Rewards evidence of a live or scaled deployment and meaningful integration scope.
Evidence confidence81%
  • Source authority20/25
    The main evidence is an official vendor-published customer story.
  • Claim traceability21/25
    10 of 12 key fields link to a named source.
  • Direct evidence20/20
    4 direct source quotes retained.
  • Date provenance10/10
    The publication date comes from the source page or publisher.
  • Source transparency8/10
    1 source reference document publisher, URL, authority, retrieval, and supported fields.
  • Implementation specificity2/10
    Rewards source-backed components, data flow, quantified impact, and a specific outcome.
02

Traceability

Sources & provenance

Field coverage shows which facts each source supports. Dates are shown only when documented by the source.

  1. Microsoft

    Team Rubicon customer story

    First-party
    https://www.microsoft.com/en/customers/story/1718724737952044088-team-rubicon-dynamics-365-customer-insights-copilot-united-states
    Source type
    Vendor-published customer story
    Published
    Dec 28, 2023
    Supports
    • Customer
    • Business problem
    • Solution
    • Products
    • Solution components
    • Data flow
    • Integrations
    • technical area
    • use case category
    • Business outcome
    • outcome category
    • Metrics
    • Architecture
    • evidence quotes
    • Publication date

Date evidence

  • Published on source page Dec 28, 2023 · Microsoft · First-party
    Open date source
Not separately sourced Industry, Region, Company size. Treat these normalized attributes as lower-confidence until a dedicated source is added.

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