MicrosoftFinancial ServicesEnterprise Knowledge SearchAI and Machine LearningGenerative AI / LLMCustomer ExperienceProductivity Improvement2024MicrosoftMS#0078d4Financial ServicesUnited StatesUnum Group, an international provider of workplace benefits and services, is using Microsoft Azure solutions to support its mission of helping the working world thrive. The company sought to modernize the manual,…Pioneering AI integration to speed up customer query resolutions Unum Group has more than 175 years of industry…May 23, 20245Enterprise Knowledge SearchAzure AI Search · Azure AI Studio · Azure OpenAI Service02024-05-235
Unum Group, an international provider of workplace benefits and services, is using Microsoft Azure solutions to support its mission of helping the working world thrive. The company sought to modernize the manual, time-consuming process of retrieving policy information for inquiries within AskUnum, its client support center. Using Azure OpenAI Service and other Azure offerings, Unum Group developed an AI-powered solution to streamline retrieval. The solution reduced response times to four to five seconds, significantly improving the client experience team’s efficiency and client satisfaction. Unum Group’s collaboration with Microsoft exemplifies its commitment to delivering modern, reliable services, setting the stage for future innovation.
↗Pioneering AI integration to speed up customer query resolutions Unum Group has more than 175 years of industry experience and is committed to making a positive impact for its customers.
↗“Even though we’ve been here for 175 years, we want to deliver our services in a very modern manner,” says Abhi Gite, Vice President of Technology at Unum Group.
↗“We were confident enough to say, ‘We can take 1.3 terabytes of unstructured data, build an app, and deliver a critical business solution.’” The team prioritized delivering an accurate and useful product from the outset by building infrastructure to ingest large amounts of data.
Reported impact
Business outcome
Using Azure OpenAI Service and other Azure offerings, Unum Group developed an AI-powered solution to streamline retrieval. The solution reduced response times to four to five seconds, significantly improving the client experience team’s efficiency and client satisfaction.
Customer Experience
Productivity Improvement
Solution
Unum Group used Azure OpenAI Service, Azure AI Studio, Azure AI Search to surface grounded answers from enterprise knowledge faster. Unum Group, an international provider of workplace benefits and services, is using Microsoft Azure solutions to support its mission of helping the working world thrive. The company sought to modernize the manual, time-consuming process of retrieving policy information for inquiries within AskUnum, its client support center. Using Azure OpenAI Service and other Azure offerings, Unum Group developed an AI-powered solution to streamline retrieval. The solution reduced response times to four to five seconds, significantly improving the client experience team’s efficiency and client satisfaction. Unum Group’s collaboration with Microsoft exemplifies its commitment to delivering modern, reliable services, setting the stage for future innovation. Key implementation elements included Azure OpenAI Service generates natural-language responses and task...
Data flow
Enterprise content from documents, meetings, websites, or internal systems is passed through retrieval and model services so users receive grounded answers inside the target workflow.
Solution architecture
5 components · 2 layers
Compute
Azure OpenAI ServiceGenerates natural-language responses and task automation for the solution.
Azure AI StudioProvides the workspace for building, testing, and deploying the AI application.
Azure AI SearchRetrieves enterprise content so answers stay grounded in customer data.
Microsoft AzureHosts the application, data, and integrations on scalable cloud infrastructure.
Orchestration
Microsoft Dynamics 365Provides the common business process layer that standardizes operations.
Architecture clues
Emphasizes secure enterprise access to data and AI capabilities.
Evidence from the source
Pioneering AI integration to speed up customer query resolutions Unum Group has more than 175 years of industry experience and is committed to making a positive impact for its customers.
Unum Group, an international provider of workplace benefits and services, is using Microsoft Azure solutions to support its mission of helping the working world thrive. The company sought to modernize the manual, time-consuming process of retrieving policy information for inquiries within AskUnum, its client support center. Using Azure OpenAI Service and other Azure offerings, Unum Group developed an AI-powered solution to streamline retrieval. The solution reduced response times to four to five seconds, significantly improving the client experience team’s efficiency and client satisfaction. Unum Group’s collaboration with Microsoft exemplifies its commitment to delivering modern, reliable services, setting the stage for future innovation.
Using Azure OpenAI Service and other Azure offerings, Unum Group developed an AI-powered solution to streamline retrieval.
Using Azure OpenAI Service and other Azure offerings, Unum Group developed an AI-powered solution to streamline retrieval. The solution reduced response times to four to five seconds, significantly improving the client experience team’s efficiency and client satisfaction.
“We were confident enough to say, ‘We can take 1.3 terabytes of unstructured data, build an app, and deliver a critical business solution.’” The team prioritized delivering an accurate and useful product from the outset by building infrastructure to ingest large amounts of data.
Review how this reference was scored and trace each normalized claim back to its documented source.
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Scoring methodology
How scores are calculated
Customer Reference Value measures usefulness as a customer reference. Evidence Confidence measures the quality and traceability of available evidence, not independent verification.
Customer reference value65/100
Problem clarity20/20
Measures whether the customer's operational problem is specific enough to compare.
Implementation depth20/25
Rewards named components, data flow, integrations, and architecture detail.
Outcome specificity20/20
Measures whether the reported benefit is concrete rather than a generic claim.
Quantified impact0/25
0 metrics describe measurable impact.
Deployment scale5/10
Rewards evidence of a live or scaled deployment and meaningful integration scope.
Evidence confidence95%
Source authority25/25
The deployment is described by the adopting organization or a government source.
Claim traceability23/25
11 of 12 key fields link to a named source.
Direct evidence20/20
5 direct source quotes retained.
Date provenance10/10
The publication date comes from the source page or publisher.
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