IT Operations Automation · Marketing Personalization
HYGH needed to speed up internal product development and advertiser campaign creation so a small team could scale a growing digital-display network without adding process overhead or creative bottlenecks.
Reported impact
HYGH increased product-delivery speed, improved pitch turnaround, expanded creative output without adding staff, and made AI central to how it scales both internal operations and advertiser experiences.
HYGH uses ChatGPT Business as an operating layer for both internal software delivery and advertiser-facing campaign work. Product teams record brainstorming conversations and let ChatGPT generate product requirements documents immediately, breaking major migrations or tool ideas into logical tickets instead of losing momentum after meetings. Developers then use Codex to bootstrap code, set up project files, and ship internal tools quickly, moving from months-long software cycles to a steady cadence of weekly MVPs. On the commercial side, HYGH’s agency team uses ChatGPT Business to draft copy, generate visuals, and produce more pitch iterations for clients, while OpenAI APIs power campaign preview tools that place a photographed product onto HYGH’s public screens in real time. Shared workspace links, admin controls, and GDPR-compliant handling gave the company a safe foundation, and “workflow Wednesdays” turned employee experimentation into a repeatable adoption engine across research, docs, finance, planning, and creativity.
Meeting recordings and brainstorms feed ChatGPT Business for PRDs, tickets, and research, then Codex turns those outputs into working internal tools. For advertisers, product photos flow through API-powered preview tools that generate visual mockups on HYGH’s screens for immediate feedback and iteration.
"Advertisers can snap a photo of a product and instantly see it displayed on HYGH’s public screens."
"HYGH now ships about two usable MVP software products every week"
"In one week we launched five smaller software tools"
"Since starting to use ChatGPT Business, HYGH estimates they’re saving 5.5 hours per employee, per week."
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