Reported impact
Business outcome
Podium deployed tens of thousands of agents, grew AI revenue 300% year over year, helped customers improve revenue and lead conversion, and let SMBs run 24/7 service and sales workflows without adding headcount.
- Customer Experience
- Productivity Improvement
- Revenue Growth
- Scalability
Solution
Podium evolved early spam-filtering and lead-enrichment experiments into Jerry, an AI agent that acts more like a teammate than a script. Jerry uses GPT-5.1 to handle lead capture, appointment scheduling, service requests, sales conversations, and follow-up across messaging channels, while preferences let each business tune tone, terminology, and policies without engineering help. Podium combines vertical baselines for industries such as automotive, home services, aesthetics, and retail with business-level customization, so each deployment starts with a strong template and adapts to the operator's workflows. An evaluation framework replays production-like scenarios and measures conversion rather than just correctness; in head-to-head tests GPT-5.1 delivered better win rates, lower cost per conversation, and faster responses. Internal teams also use ChatGPT Enterprise and OpenAI APIs to build onboarding flows and playbooks, extending the same agentic operating model beyond the product.
Data flow
Customer inquiries enter Jerry over messaging channels, where GPT-5.1 applies vertical playbooks and business-specific rules to qualify leads, schedule appointments, and follow up. Podium measures those outcomes through production-like eval scenarios while internal teams use ChatGPT Enterprise and the APIs to refine onboarding and conversation assets.