The Royal Concertgebouw Orchestra needed to engage younger audiences, reinvent traditional music learning, and keep classical music relevant to the next generation of concert-goers.
Reported impact
The game launched with strong audience engagement, giving the orchestra a modern interactive channel to introduce classical music to younger users and deepen interest among both musically trained and new players.
Accenture Song helped the Royal Concertgebouw Orchestra build Final Score, a Roblox role-playing game for ages 11 to 17, using generative AI as a working part of delivery rather than as a marketing add-on. The implementation combined domain content from the orchestra—original music, sound effects, and education goals—with a multidisciplinary workflow spanning design, world-building, development, testing, and launch. Copilot 365 was used to accelerate project-management tasks such as writing user stories, while Midjourney, Adobe Firefly, and bespoke ChatGPT models were used to generate 2D visual concepts and storylines for the game. Developers and creatives then refined those outputs into the Roblox experience served to players. More than 50 young people were kept in the loop throughout development as a feedback input for iteration and testing. The source does not disclose a named storage tier or back-end data platform, so the visible architecture centers on AI-assisted content creation and delivery through Roblox.
Original music, sound effects, and educational goals from the orchestra, plus feedback from more than 50 young people, fed Accenture Song's design and development process. Copilot 365, Midjourney, Adobe Firefly, and bespoke ChatGPT models were used to produce user stories, visual assets, and story content, which developers assembled into Final Score and delivered to players on Roblox.
"All along, we engaged with over 50 young people at every stage of development to get their honest feedback."
"Generative AI tools like Copilot 365, Midjourney, Adobe Firefly and bespoke ChatGPT models made quick work of both the game development... and the project management—like writing user stories."
"Music and technology bring people together. Through 'Final Score,' we are introducing classical music to a young audience in an accessible way."
"RCO decided to challenge the norm by engaging with youth and reinventing traditional music learning."
"Since the launch, the game has garnered a rating of 90% with 200,000 visits on Roblox."
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The official page says, "Each and every day, some 120 musicians give their all to captivate audiences through classical music."
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