Customer Service Automation
Chipotle needed to replace a slow, disconnected recruiting stack so it could handle seasonal surges, reduce candidate drop-off, and support plans to grow from roughly 3,500 to 7,000 restaurants globally.
Reported impact
Chipotle doubled application volume, cut time-to-hire by as much as 75%, hired 20,000 employees in about two months, and created a scalable multilingual hiring system that saves managers administrative time.
Chipotle rebuilt high-volume hiring around AI-assisted conversations instead of long forms and manual handoffs. PwC designed the transformation with Workday Recruiting as the system of record for candidate data and Paradox’s Ava Cado as the conversational AI assistant that handles the front-end experience. The new architecture converted rehire checks, screening, interview scheduling, and offer coordination into automated Workday workflows, then connected the stack through 18 integrations spanning Paradox, Chipotle’s career site, job boards, a Work Opportunity Tax Credit tool, and internal analytics platforms. Candidates can now apply, answer screening questions, and schedule interviews entirely by chat, while managers gain dashboards that expose bottlenecks and hiring momentum. PwC also localized the platform for five countries with multilingual templates and region-specific configuration, giving Chipotle a scalable hiring engine for seasonal spikes and store growth.
Candidate data and hiring events flow from Ava Cado conversations into Workday Recruiting and through 18 integrations spanning the career site, job boards, tax-credit tooling, and analytics systems. Automated workflows handle screening, rehire checks, scheduling, and offers, while dashboards return real-time bottleneck and momentum insights to recruiters and managers.
From there, they built out 18 system integrations connecting Workday to Paradox, Chipotle’s career site, various job boards, a Work Opportunity Tax Credit (WOTC) tool, and internal analytics platforms.
Overall, the process is faster, the experience is friendlier, and candidates stick around.
PwC stepped in to help reimagine the overall hiring process—with Workday as the backbone and Paradox’s conversational AI assistant “Ava Cado” guiding candidate interactions.
The feature enables candidates to skip traditional application forms altogether and quickly apply, complete screening, and book interviews entirely via chat; no desktop required.
Time-to-hire dropped by as much as 75%, thanks to automated workflows.
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