Reported impact
Business outcome
NIO launched a more capable in-car AI partner that broadened cockpit scenarios, deepened emotional interaction and showed how large models can differentiate the smart-cabin experience.
- Customer Experience
- Scalability
Customer Service Automation
NIO wanted to bring large-model capabilities into its smart cockpit so drivers could get richer open-domain Q&A, travel guidance and emotional interaction without sacrificing the in-car user experience.
Reported impact
NIO launched a more capable in-car AI partner that broadened cockpit scenarios, deepened emotional interaction and showed how large models can differentiate the smart-cabin experience.
NIO and Baidu AI Cloud used ERNIE and Baidu's model infrastructure to turn NOMI into a cloud-connected cockpit AI partner across the NT2.0 and 2.2 vehicle platforms. The architecture adds a new NOMI GPT interface layer that can render generated content more naturally, while the large-model service underneath supports encyclopedia Q&A, travel guidance, creative learning, unlimited chatting, expressive mood interactions and vehicle-use questions. One especially cockpit-specific feature is the 'magic atmosphere' workflow, which uses large-model reasoning to map user intents into millions of ambient-light combinations so the car can translate language into a physical cabin effect. The system also uses Baidu's heterogeneous-compute and large-model stack to keep the assistant responsive at vehicle scale. In practice, driver or passenger prompts enter NOMI, pass through cloud-side inference and retrieval logic, and return as multimodal responses inside the cabin interface.
User prompts inside the vehicle enter the NOMI interface, are sent to the cloud large-model stack for inference and reasoning, and then return as encyclopedic answers, trip guidance, ambient settings or vehicle-help responses inside the cabin UI.
Baidu AI Cloud and NIO built a cockpit AI partner with ERNIE and launched it across all NT2.0 and 2.2 vehicles, with nearly 200,000 cars already pushed (original: 借助文心大模型共同打造蔚来座舱AI伙伴,首批上线蔚来NT2.0/2.2平台所有车型,目前已推送近20万台车).
NOMI GPT supports encyclopedia Q&A, travel planning, learning and creation, unlimited chat and vehicle-use Q&A (original: 百科问答……出行攻略……学习创作……无限趣聊……用车问答).
The assistant can choose suitable ambient lighting from more than 16.7 million combinations based on user intent (original: 在1670多万种氛围灯搭配中,找到适合用户表达的氛围搭配).
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