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Microsoft Consumer Goods Czechia

Asahi Europe & International

Enterprise Knowledge Search

In the face of rapidly evolving consumer demands and the constant push towards digital transformation, Asahi Europe & International recognized the need to keep its workforce updated with technology. This spurred AEI to adopt Microsoft Copilot for Microsoft 365 E3.

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"Instead of scrolling through 30 pages of presentation, I can ask Copilot to summarize it. Potentially 15% of time previously spent on administrative tasks can now be used to improve our product for our consumers."
Others use Copilot for summarizing presentations and documents. "Instead of scrolling through 30 pages of presentation, I can ask Copilot to summarize it," adds Pawar.

Reported impact

Business outcome

Asahi Europe & International (AEI), a leading brewer, ushers in a new era of enhanced productivity and innovation by adopting Microsoft Copilot. AEI is revolutionizing team dynamics, fostering a culture of creative insight, and plans to break down language barriers across its international operations.

  • Productivity Improvement

Solution

Asahi Europe & International (AEI), a leading brewer, ushers in a new era of enhanced productivity and innovation by adopting Microsoft Copilot. In the face of rapidly evolving consumer demands and the constant push towards digital transformation, Asahi Europe & International recognized the need to keep its workforce updated with technology. This spurred AEI to adopt Microsoft Copilot for Microsoft 365 E3. Asahi Europe & International is the international branch of Asahi Group Holdings, which is listed on the Tokyo Stock Exchange, Japan. AEI also set up a prompt "tap" on Microsoft Teams where employees could share Copilot-related knowledge among each other. The implementation centers on Copilot for Microsoft 365, Microsoft Teams, Microsoft 365 to support enterprise knowledge search workflows.

Solution architecture

3 components · 1 layer
  1. Serving
    • Copilot for Microsoft 365 Provides the employee assistant used to summarize, draft, and retrieve information in day-to-day work.
    • Microsoft Teams Acts as the collaboration surface for prompts, meetings, and shared knowledge.
    • Microsoft 365 Provides the productivity suite where the new workflows are delivered to employees.

Architecture clues

  • AEI also set up a prompt "tap" on Microsoft Teams where employees could share Copilot-related knowledge among each other.
  • Asahi Europe & International is the international branch of Asahi Group Holdings, which is listed on the Tokyo Stock Exchange, Japan.
  • The company began with 300 Copilot licenses distributed across different departments and functions.

Evidence from the source

Asahi Europe & International (AEI), a leading brewer, ushers in a new era of enhanced productivity and innovation by adopting Microsoft Copilot.
In the face of rapidly evolving consumer demands and the constant push towards digital transformation, Asahi Europe & International recognized the need to keep its workforce updated with technology.
Others use Copilot for summarizing presentations and documents. "Instead of scrolling through 30 pages of presentation, I can ask Copilot to summarize it," adds Pawar.
Transparency Evidence & methodology 80/100 reference value · 82% confidence · 1 source

Review how this reference was scored and trace each normalized claim back to its documented source.

01

Scoring methodology

How scores are calculated

Customer Reference Value measures usefulness as a customer reference. Evidence Confidence measures the quality and traceability of available evidence, not independent verification.

Customer reference value80/100
  • Problem clarity20/20
    Measures whether the customer's operational problem is specific enough to compare.
  • Implementation depth15/25
    Rewards named components, data flow, integrations, and architecture detail.
  • Outcome specificity20/20
    Measures whether the reported benefit is concrete rather than a generic claim.
  • Quantified impact15/25
    1 metric describe measurable impact.
  • Deployment scale10/10
    Rewards evidence of a live or scaled deployment and meaningful integration scope.
Evidence confidence82%
  • Source authority20/25
    The main evidence is an official vendor-published customer story.
  • Claim traceability21/25
    10 of 12 key fields link to a named source.
  • Direct evidence15/20
    3 direct source quotes retained.
  • Date provenance10/10
    The publication date comes from the source page or publisher.
  • Source transparency8/10
    1 source reference document publisher, URL, authority, retrieval, and supported fields.
  • Implementation specificity8/10
    Rewards source-backed components, data flow, quantified impact, and a specific outcome.
02

Traceability

Sources & provenance

Field coverage shows which facts each source supports. Dates are shown only when documented by the source.

  1. Microsoft

    Asahi Europe & International customer story

    First-party
    https://www.microsoft.com/en/customers/story/1794442287816192713-asahi-europe-and-international-microsoft-copilot-for-microsoft-365-consumer-goods-en-czechia
    Source type
    Vendor-published customer story
    Published
    Jul 26, 2024
    Supports
    • Customer
    • Business problem
    • Solution
    • Products
    • Solution components
    • Data flow
    • Integrations
    • technical area
    • use case category
    • Business outcome
    • outcome category
    • Metrics
    • Architecture
    • evidence quotes
    • Publication date

Date evidence

  • Published on source page Jul 26, 2024 · Microsoft · First-party
    Open date source
Not separately sourced Industry, Region, Company size. Treat these normalized attributes as lower-confidence until a dedicated source is added.

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