Microsoft Consumer Goods Italy

Campari Group

Enterprise Knowledge Search

Campari Group, a major player in the global spirits industry, with a portfolio of over 50 premium and super premium iconic brands such as Aperol, Campari, and SKYY, has always prioritized growth and agility. As the company grows, it aims to continuously improve internal processes and create efficiencies, particularly in how its employees—called Camparistas—collaborate across functions and geographies. Campari Group wanted to create a more streamlined, productive environment where employees could focus on strategic, creative work rather than spending time on manual, repetitive processes. This forward-thinking mindset led it to seek innovative solutions to support its global workforce and stay competitive in an ever-changing industry. “We’ve always been committed to agility and performance,” says Denajda Aliaj, Global IT Manager, Modern Workplace at Campari Group. “As we continue to grow, we are committed to continuously improve how we collaborate and make decisions.”

Jose Ovidio Silva, Group Head of IT, Campari Group Employees save 2 hours weekly with Copilot 81% see productivity gains, 86% see quality boosts Copilot is helping teams streamline meeting prep and recap, so employees can focus on discussions instead of manual tasks.
”These tools are helping us remain nimble, creative, and competitive, aligning with our vision of being the smallest big company in the spirits industry.” Discover more about Campari Group on Facebook Instagram LinkedIn X/Twitter YouTube Discover more details CUSTOMER Campari PRODUCTS SERVICES AND SUPPORT ORGANIZATION SIZE 1,000-9,999 employees COUNTRY Italy BUSINESS NEED Employee experience INDUSTRY Food and Beverage Explore related stories Stories in this industry Stories about this customer Showing 32 of 98 categories Showing 1-2 of 2 slides Previous slide Next slide We are Microsoft Empowering others Our mission is to empower every person and every organization on the planet to achieve more.

Reported impact

Business outcome

Campari Group empowers its workplace with Microsoft 365 Copilot and Viva, driving collaboration, productivity, and innovation across its workforce. Copilot was a natural next step, reducing repetitive tasks and boosting cross-functional engagement and creativity.

  • Customer Experience
  • Productivity Improvement
  • Scalability

Solution

Campari Group used Microsoft 365 Copilot, Microsoft Dynamics 365, Microsoft Viva to surface grounded answers from enterprise knowledge faster. Campari Group, a major player in the global spirits industry, with a portfolio of over 50 premium and super premium iconic brands such as Aperol, Campari, and SKYY, has always prioritized growth and agility. As the company grows, it aims to continuously improve internal processes and create efficiencies, particularly in how its employees—called Camparistas—collaborate across functions and geographies. Campari Group wanted to create a more streamlined, productive environment where employees could focus on strategic, creative work rather than spending time on manual, repetitive processes. This forward-thinking mindset led it to seek innovative solutions to support its global workforce and stay competitive in an ever-changing industry. “We’ve always been committed to agility and performance,” says Denajda Aliaj, Global IT Manager, Modern...

Data flow

Enterprise content from documents, meetings, websites, or internal systems is passed through retrieval and model services so users receive grounded answers inside the target workflow.

Solution architecture

4 components · 3 layers
  1. Serving
    • Microsoft 365 Copilot Applies AI to documents, meetings, mail, and other everyday knowledge work.
    • Microsoft Viva Extends the deployment with employee experience and knowledge-sharing capabilities.
  2. Orchestration
    • Microsoft Dynamics 365 Provides the common business process layer that standardizes operations.
  3. Uncategorized
    • Microsoft 365 Provides the documents, messages, and meetings that feed user workflows.

Evidence from the source

Campari Group empowers its workplace with Microsoft 365 Copilot and Viva, driving collaboration, productivity, and innovation across its workforce.
Campari Group empowers its workplace with Microsoft 365 Copilot and Viva, driving collaboration, productivity, and innovation across its workforce. Copilot was a natural next step, reducing repetitive tasks and boosting cross-functional engagement and creativity.
Campari Group, a major player in the global spirits industry, with a portfolio of over 50 premium and super premium iconic brands such as Aperol, Campari, and SKYY, has always prioritized growth and agility. As the company grows, it aims to continuously improve internal processes and create efficiencies, particularly in how its employees—called Camparistas—collaborate across functions and geographies. Campari Group wanted to create a more streamlined, productive environment where employees could focus on strategic, creative work rather than spending time on manual, repetitive processes. This forward-thinking mindset led it to seek innovative solutions to support its global workforce and stay competitive in an ever-changing industry. “We’ve always been committed to agility and performance,” says Denajda Aliaj, Global IT Manager, Modern Workplace at Campari Group. “As we continue to grow, we are committed to continuously improve how we collaborate and make decisions.”
Jose Ovidio Silva, Group Head of IT, Campari Group Employees save 2 hours weekly with Copilot 81% see productivity gains, 86% see quality boosts Copilot is helping teams streamline meeting prep and recap, so employees can focus on discussions instead of manual tasks.
”These tools are helping us remain nimble, creative, and competitive, aligning with our vision of being the smallest big company in the spirits industry.” Discover more about Campari Group on Facebook Instagram LinkedIn X/Twitter YouTube Discover more details CUSTOMER Campari PRODUCTS SERVICES AND SUPPORT ORGANIZATION SIZE 1,000-9,999 employees COUNTRY Italy BUSINESS NEED Employee experience INDUSTRY Food and Beverage Explore related stories Stories in this industry Stories about this customer Showing 32 of 98 categories Showing 1-2 of 2 slides Previous slide Next slide We are Microsoft Empowering others Our mission is to empower every person and every organization on the planet to achieve more.
Transparency Evidence & methodology 80/100 reference value · 92% confidence · 2 sources

Review how this reference was scored and trace each normalized claim back to its documented source.

01

Scoring methodology

How scores are calculated

Customer Reference Value measures usefulness as a customer reference. Evidence Confidence measures the quality and traceability of available evidence, not independent verification.

Customer reference value80/100
  • Problem clarity20/20
    Measures whether the customer's operational problem is specific enough to compare.
  • Implementation depth15/25
    Rewards named components, data flow, integrations, and architecture detail.
  • Outcome specificity20/20
    Measures whether the reported benefit is concrete rather than a generic claim.
  • Quantified impact15/25
    1 metric describe measurable impact.
  • Deployment scale10/10
    Rewards evidence of a live or scaled deployment and meaningful integration scope.
Evidence confidence92%
  • Source authority20/25
    The main evidence is an official vendor-published customer story.
  • Claim traceability23/25
    11 of 12 key fields link to a named source.
  • Direct evidence20/20
    5 direct source quotes retained.
  • Date provenance10/10
    The publication date comes from the source page or publisher.
  • Source transparency9/10
    2 source references document publisher, URL, authority, retrieval, and supported fields.
  • Implementation specificity10/10
    Rewards source-backed components, data flow, quantified impact, and a specific outcome.
02

Traceability

Sources & provenance

Field coverage shows which facts each source supports. Dates are shown only when documented by the source.

  1. Microsoft

    Campari Group customer story

    First-party
    https://www.microsoft.com/en/customers/story/19797-campari-microsoft-viva
    Source type
    Vendor-published customer story
    Published
    Nov 19, 2024
    Supports
    • Customer
    • Business problem
    • Solution
    • Products
    • Solution components
    • Data flow
    • Integrations
    • technical area
    • use case category
    • Business outcome
    • outcome category
    • Metrics
    • Architecture
    • evidence quotes
    • Publication date
  2. Campari Group

    Group | Campari Group

    First-party
    https://www.camparigroup.com/en/page/group

    The page says, "Campari Group employs approximately 4,800 people."

    Source type
    Official company website
    Supports
    • Company size

Date evidence

  • Published on source page Nov 19, 2024 · Microsoft · First-party
    Open date source
Not separately sourced Industry, Region. Treat these normalized attributes as lower-confidence until a dedicated source is added.