HEINEKEN

HEINEKEN wants to explore the capabilities of AI across the organization in a way that builds on past experience and takes advantage of the latest developments. The company has begun using Azure OpenAI Service and its built-in ChatGPT capabilities to build chatbots for employees, while also using other Azure AI services to bring innovation to existing business processes.

Like many companies, HEINEKEN is now using AI to transform business processes and has been for some time. Excitement for AI has rippled throughout the company, and many employees began experimenting with ChatGPT from OpenAI when it became widely available.

Looking ahead, HEINEKEN sees tremendous growth potential in Azure OpenAI Service and other Azure AI services. “We have chosen the right strategic partner for AI with Microsoft,” says Binelli. “AI is a growing technology, and Microsoft provides a wide range of products that can work together to implement AI in a responsible and effective way—we can add AI to Microsoft Power Platform or Teams without having to learn vastly different skill sets because we’re already a heavily Microsoft shop.”

“Everyone was jumping on the ChatGPT bandwagon, and we wanted them to do it in a way that offers greater security and governance than sharing potentially sensitive corporate information through a public interface,” says Giada Binelli, Global Product Owner at HEINEKEN. “Employees can now use it through Teams, safely within our HEINEKEN IT ecosystem.”

“With Azure OpenAI Service, we get the innovation of OpenAI with the scalability, flexibility, and high security of the Azure platform.”