Enterprise Knowledge Search · Marketing Personalization
As Rakuten seeks to provide ever-increasing value to its customers, it’s hard to overstate the importance of data. This includes the vast amounts of transactional and behavioral data from Rakuten’s ecosystem of services, down to internal business data preserved in PDFs or Word documents.
Reported impact
Previously, users had to wait days to get a response to a customer service ticket. "By using OpenAI’s API with RAG on our internal knowledge base, we’re now able to respond to and help users automatically," Kaji said.
As Rakuten seeks to provide ever-increasing value to its customers, it’s hard to overstate the importance of data. This includes the vast amounts of transactional and behavioral data from Rakuten’s ecosystem of services, down to internal business data preserved in PDFs or Word documents. "For us, the data asset is the key corporate asset, " said Yusuke Kaji, General Manager of AI for Business at Rakuten Group, Inc. The Rakuten Group has more than 1.8 billion members from around the world interacting with its ecosystem of over 70 online services in e-commerce, fintech, digital content, and communications. Rakuten also operates as a B2B company in numerous ways, including helping more than 57,000 Japanese merchants sell online to Japanese customers; providing e-commerce and advertising solutions to large enterprises in international markets; and building and operating mobile networks.
The Rakuten Group has more than 1.8 billion members from around the world interacting with its ecosystem of over 70 online services in e-commerce, fintech, digital content, and communications. Rakuten also operates as a B2B company in numerous ways, including helping more than 57,000 Japanese merchants sell online to Japanese customers; providing e-commerce and advertising solutions to large enterprises in international markets; and building and operating mobile networks.
"By using OpenAI’s API with RAG on our internal knowledge base, we’re now able to respond to and help users automatically,"
"For us, the data asset is the key corporate asset,"
"We believe AI models, such as those developed by OpenAI, are the way to amplify the impact we can make on top of the data,"
As Rakuten seeks to provide ever-increasing value to its customers, it’s hard to overstate the importance of data.
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