Reported impact
Business outcome
Stampli compressed launch production from weeks into days, multiplied the output of a small marketing team, and gave employees more time for strategy by reducing the effort needed to gather context and create polished assets.
- Productivity Improvement
- Scalability
- Speed to Market
Solution
Stampli combined Codex and ChatGPT Work to turn product marketing into a connected operating system rather than manual content tasks. For the Deep Finance launch, the team fed product context, meeting notes, decisions, and messaging guidelines into Codex so it could create review-ready assets across launch content, web pages, enablement collateral, and most of the hero animation work. The same foundation also powers everyday product-marketing operations: a GPT-driven system pulls from product systems and meeting notes to keep help-center content, presentations, one-pagers, and other materials current, while connected agents generate website and social content at higher volume than before. ChatGPT Work adds a real-time assistant layer for meeting prep, strategic thinking, and live data retrieval during executive discussions. Instead of reconstructing context, the team uses AI to stay current, surface insights, and move faster from evolving product decisions to market-ready output.
Data flow
Product decisions, meeting notes, messaging guidelines, and system data are routed into Codex and Stampli's GPT-powered system. Those tools create or refresh launch assets and knowledge materials, while ChatGPT Work brings the resulting context into day-to-day meetings and executive decisions.