Marketing Personalization · Sales Automation
Waymark needed a better way to help customers write effective video scripts because many users struggled with what to say, existing rules-based templates were too generic, and manual editing created friction that hurt campaign creation.
Reported impact
Waymark reduced script-editing time, improved the quality and relevance of ad copy, and made it easier for customers and local-advertising teams to launch campaigns at scale.
Waymark fine-tuned GPT-3 to turn raw business context into custom marketing scripts that fit its video-ad creation platform. Before the change, customers had access to templates and an earlier proprietary script-writing feature, but many still had to spend too much time editing vague copy or abandon the workflow altogether. With the new setup, information about a business and its online footprint flows into fine-tuned GPT-3 models that generate original scripts tailored to that company, which then feed directly into Waymark's existing commercial-production experience. The result is a shift from a do-it-yourself workflow toward a done-for-you model where AI handles the hardest creative drafting step and users move faster into final video assembly. That architecture makes script writing a built-in AI service inside the product instead of a separate copywriting task, so more customers can launch stronger ads with less effort.
Business context and online-footprint information are fed into fine-tuned GPT-3 models, which generate a custom script that is returned to Waymark's video platform for editing and final commercial production.
After integrating GPT-3, users now receive original, custom scripts for their business in seconds
Customers are spending far less time editing their scripts because Waymark is producing more relevant, accurate, and compelling copy from the beginning
I found nothing that could effectively summarize a business's online footprint, let alone write effective marketing copy, until GPT-3
Waymark uses fine-tuned GPT-3 models to create a qualitatively different script writing experience
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