ServiceNow Consumer Goods United States

Southern Glazer's Wine & Spirits

IT Operations Automation · Sales Automation

Southern Glazer's wanted to free employees from administrative and technical work, but IT and HR tasks, outage resolution, and supplier item setup still depended on manual effort spread across different teams, systems, and employee workstyles.

15% reduction in average time to resolve unplanned outages
3 days on average to get products ready for sale
45 days reduced to an average of three days per market
490 hours of writing time saved in five months

Reported impact

Business outcome

Southern Glazer's reduced product setup time from 45 days to an average of three days, saved IT and HR teams 490 hours of writing time in five months, cut the average time to resolve unplanned outages by 15%, generated more than $1.5 million in annual incremental ITSM benefits, and improved daily productivity by 9.65 hours for IT and HR teams.

  • Cost Reduction
  • Productivity Improvement
  • Revenue Growth

Solution

Southern Glazer's used the ServiceNow AI Platform to centralize employee support and automate internal operations that affect market execution. IT Service Management consolidated technical support and HR Service Delivery created more consistent employee-service access for office staff, warehouse workers, and drivers. On top of that base, Now Assist summarizes incidents, cases, and resolution notes so support teams can escalate more quickly and preserve better operational knowledge. The company also joined ServiceNow Impact and AI Lighthouse to guide adoption of best practices and out-of-the-box AI agents. Meanwhile, a custom App Engine application transformed product item setup: supplier data now travels through ITSM into downstream systems so beverage launches that once took 45 days and multiple manual handoffs can be completed in about three days. The combined architecture turns one platform into both an employee-support engine and a revenue-enabling operations layer.

Data flow

Employees contact IT and HR through portal, chat, or call channels, where ITSM and HRSD coordinate the work and Now Assist summarizes it for faster escalation and closure. Supplier item data enters the App Engine workflow, moves through ITSM into downstream systems, and returns a market-ready setup in days rather than weeks.

Solution architecture

6 components · 3 layers
  1. Compute
    • Now Assist Generates summaries and resolution notes that speed support work and preserve operational context.
    • App Engine Runs the custom item-setup application that automates supplier product onboarding across markets.
    • AI agents Support out-of-the-box administrative automation as Southern Glazer's expands AI across employee workflows.
  2. Orchestration
    • IT Service Management Consolidates technical support and routes employee issues for faster resolution.
    • HR Service Delivery Provides multichannel HR service access for office and warehouse employees.
  3. Governance
    • ServiceNow Impact Guides Southern Glazer's roadmap, accelerators, and adoption of platform best practices.

Architecture clues

  • ServiceNow Impact and AI Lighthouse were both used to accelerate AI adoption and governance.
  • Supplier item setup now flows through a custom App Engine application and ITSM into multiple downstream systems.
  • The support model is designed for both office staff and deskless warehouse employees.

Evidence from the source

IT and HR teams saved 490 hours of writing time in just five months.
Southern Glazer's solved two of the biggest employee support needs in IT and HR with a single AI platform.
To simplify the item setup process, Southern Glazer's built a custom application using App Engine.
What once took 45 days and involved multiple departments now takes an average of three days per market.
With Now Assist for ITSM and HRSD, Southern Glazer's resolves issues faster by using generative AI to summarize cases, incidents, and resolution notes.
Transparency Evidence & methodology 95/100 reference value · 79% confidence · 1 source

Review how this reference was scored and trace each normalized claim back to its documented source.

01

Scoring methodology

How scores are calculated

Customer Reference Value measures usefulness as a customer reference. Evidence Confidence measures the quality and traceability of available evidence, not independent verification.

Customer reference value95/100
  • Problem clarity20/20
    Measures whether the customer's operational problem is specific enough to compare.
  • Implementation depth20/25
    Rewards named components, data flow, integrations, and architecture detail.
  • Outcome specificity20/20
    Measures whether the reported benefit is concrete rather than a generic claim.
  • Quantified impact25/25
    5 metrics describe measurable impact.
  • Deployment scale10/10
    Rewards evidence of a live or scaled deployment and meaningful integration scope.
Evidence confidence79%
  • Source authority20/25
    The main evidence is an official vendor-published customer story.
  • Claim traceability21/25
    10 of 12 key fields link to a named source.
  • Direct evidence20/20
    5 direct source quotes retained.
  • Date provenance0/10
    The publication date has no documented provenance.
  • Source transparency8/10
    1 source reference document publisher, URL, authority, retrieval, and supported fields.
  • Implementation specificity10/10
    Rewards source-backed components, data flow, quantified impact, and a specific outcome.
02

Traceability

Sources & provenance

Field coverage shows which facts each source supports. Dates are shown only when documented by the source.

  1. ServiceNow

    Southern Glazer's Wine & Spirits customer story

    First-party
    https://www.servicenow.com/customers/southern-glazers.html
    Source type
    Vendor-published customer story
    Supports
    • Customer
    • Business problem
    • Solution
    • Products
    • Solution components
    • Data flow
    • Integrations
    • technical area
    • use case category
    • Business outcome
    • outcome category
    • Metrics
    • Architecture
    • evidence quotes

Date evidence

  • Sitemap last modified Jul 30, 2026 · ServiceNow · Publisher metadata Publisher-reported modification timestamp; not a publication date.
    Open date source
  • Unverified extracted date Jul 30, 2026 · ServiceNow · Unknown Legacy extracted date without source-page confirmation.
    Open date source
Not separately sourced Industry, Region, Company size. Treat these normalized attributes as lower-confidence until a dedicated source is added.