Solution
Locala built its Databricks implementation around Agent Bricks, Databricks Data + AI Platform, Unity Catalog, Databricks Model Serving. Locala helps brands and agencies efficiently plan, activate and measure campaigns personalized to the local consumer. Before leveraging Databricks, Locala’s data team of five faced significant challenges in developing, training and deploying machine learning models. Agent Bricks provides the agentic and generative AI runtime used to build domain-specific applications. Databricks Data + AI Platform provides the shared lakehouse environment for ingestion, engineering, analytics, and AI workflows in this deployment. Unity Catalog applies centralized governance, lineage, auditing, and access control across shared data assets. Databricks Model Serving hosts production model endpoints or LLM interfaces used by applications and business users.
Data flow
Source data is ingested into databricks, curated in shared lakehouse tables, processed with Databricks compute and orchestration services, and served through analytics, semantic search, or model endpoints for downstream users and applications. It connects with Airflow.