Customer Service Automation · Enterprise Knowledge Search
MediaRadar | Vivvix provides comprehensive advertising intelligence that empowers brands to understand and optimize their ad spending across all media channels. Initially, MediaRadar | Vivvix faced challenges with manual data processing and fragmented workflows that made it harder to support a rapid growth in ad volumes.
Reported impact
Reported outcomes include 2 days to 4 hours Time saved experimenting with Agent Bricks AI Playground; 150% Increase in ads categorized per hour; 2 days to 4 hours.
MediaRadar/Vivvix built its Databricks implementation around Agent Bricks, Databricks Data + AI Platform, Unity Catalog, Databricks Model Serving. MediaRadar | Vivvix provides comprehensive advertising intelligence that empowers brands to understand and optimize their ad spending across all media channels. Initially, MediaRadar | Vivvix faced challenges with manual data processing and fragmented workflows that made it harder to support a rapid growth in ad volumes. Agent Bricks provides the agentic and generative AI runtime used to build domain-specific applications. Databricks Data + AI Platform provides the shared lakehouse environment for ingestion, engineering, analytics, and AI workflows in this deployment. Unity Catalog applies centralized governance, lineage, auditing, and access control across shared data assets. Databricks Model Serving hosts production model endpoints or LLM interfaces used by applications and business users.
Source data is ingested into databricks, curated in shared lakehouse tables, processed with Databricks compute and orchestration services, and served through analytics, semantic search, or model endpoints for downstream users and applications.
150% Increase in ads categorized per hour
2 days to 4 hours Time saved experimenting with Agent Bricks AI Playground
MediaRadar | Vivvix, an advertising intelligence company, helps brand marketers and advertising agencies understand their competitive landscape and the impact of their media spends. Their primary mission is to discern “what, where and when”
Prior to Databricks, MediaRadar | Vivvix faced bottlenecks with their previous setup using Amazon Simple Queue Service (SQS), where manual polling for data and a limit of 10 messages at a time severely hindered the company’s ability to meet
The company’s ad classification process relied on manual labor. Hundreds of operators were tasked with watching ads and recording detailed information on their elements, which was incredibly time-consuming and could not keep pace with the r
Thierry Steenberghs, Principal Software Engineer at MediaRadar | Vivvix, highlighted the difficulties of managing the data and ensuring the smooth operation of their models. “One of the nightmares that we were having was the fragmented stru
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The embedded Organization data lists streetAddress "114 W 41st St, 8th Floor, New York, NY 10036, US", addressCountry "US", and numberOfEmployees value 501.
The page states, "We have over 500 employees in multiple offices in the U.S., Canada, and across the globe."
The privacy notice directs requests to "Privacy Official, MediaRadar, 119 West 40th Street, 8th Floor, New York, NY 10018," placing the company in the United States.
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