Enterprise Knowledge Search
Fashion-design students at Istituto Secoli struggled to deepen their collection concepts because online research was shallow, algorithmically narrowed and slow to turn into reliable inspiration.
Reported impact
CreativIA improved concept-development research for students, achieved strong adoption and satisfaction in testing, and gave Istituto Secoli a differentiated educational tool that strengthens its reputation for combining fashion training with technology.
Istituto Secoli and IBM Client Engineering created a proof-of-value tool called CreativIA on IBM watsonx.ai, IBM watsonx.data and IBM Cloud Code Engine. The solution supports two parts of the concept-creation workflow. First, watsonx.ai takes a student's initial sentence and expands, rephrases and enriches it so the student can explore complementary directions instead of remaining stuck in an abstract starting point. Second, a search experience uses natural-language queries over a curated database of professor-selected articles and images stored in watsonx.data, helping students find semantically relevant references rather than generic internet results. Code Engine provides the runtime for the demo environment used in student testing. The resulting architecture combines creative ideation and governed reference retrieval in one tool, giving fashion students an AI-assisted way to research, refine and broaden collection concepts without replacing their own creative judgment.
Students enter an initial concept into watsonx.ai for expansion, then query a curated corpus in watsonx.data for relevant articles and images, and the resulting ideas and references are surfaced through the CreativIA application hosted on Code Engine.
100% of all students involved in the testing acknowledged CreativIA as a valuable tool
65% of student research actively used the tool's core features
IBM Cloud Code Engine
IBM watsonx.ai
IBM watsonx.data
Review how this reference was scored and trace each normalized claim back to its documented source.
Scoring methodology
Customer Reference Value measures usefulness as a customer reference. Evidence Confidence measures the quality and traceability of available evidence, not independent verification.
Traceability
Field coverage shows which facts each source supports. Dates are shown only when documented by the source.
The profile lists "Dipendenti" as "27", which maps to SMB under the enrichment policy.
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