Travel and Hospitality
Airlines, hotel groups, online travel agencies, cruise lines, and mobility services. 74 verified customer use cases (91% with quantified ROI · Avg Value Score 87.3 · 99% with mapped architecture components).
- Verified stories
- 74
- Quantified ROI
- 91%
- Avg value score
- 87.3
- Vendors deployed
- 19
- Distinct products
- 214
Microsoft Sample Apr 25, 2025 Holland America Line Holland America Line wanted to provide even faster, more personalized support for customers—without driving up contact center volumes or running a traditional chatbot. Multi-intent detection: Ability to understand queries such as “Help me find a cruise to Alaska for 6 to 8 days… Application Insights · Azure Monitor · Bing Search APIs 
Salesforce Sample Apr 14, 2025 Boat Bike Tours Boat Bike Tours relied on fully manual quote building and service follow-up even as guests expected immediate answers, itinerary flexibility, and personalized travel planning across a growing operation. 15,000 quotes annually Agentforce · Data Cloud · Experience Cloud 
OpenAI Sample Mar 6, 2025 Booking.com Booking.com needed a better way to understand traveler intent during early trip discovery, because rule-based search and hundreds of fixed filters worked only when customers already knew what they wanted and did not… Booking.com data covers the last 20 years AI Trip Planner · GPT models · GPT-4o mini 
IBM Sample Feb 27, 2025 AdriaCamps AdriaCamps needed to help support agents answer complex accommodation questions faster because product information was fragmented across databases and PDF brochures spanning hundreds of campsites and amenities. more than 250 campsites Deegloo RAG workflow · IBM watsonx.ai Microsoft Sample Dec 9, 2024 Sensei Sensei is a wellbeing retreat company that wanted to consolidate and integrate several third-party software tools while embracing secure use of generative AI. Microsoft 365 · Microsoft 365 Copilot · Microsoft Defender for Business Microsoft Sample Dec 3, 2024 Localiza Localiza needed to increase employee productivity and optimize repetitive manual tasks. Denys Damm, End-User Experience Lead in Information Technology, Localiza Localiza&Co is a leader in the… Microsoft 365 Copilot · Microsoft Copilot Studio Microsoft Sample Dec 3, 2024 Cathay Pacific Airways Limited Cathay is a premier travel brand offering flights, holidays, shopping, dining, and wellness. As Hong Kong’s flagship carrier, Cathay Pacific operates a diverse fleet from Hong Kong International Airport, connecting Hong… By automating routine tasks, Microsoft 365 Copilot empowers Cathay’s employees to work smarter and free up… Microsoft 365 · Microsoft 365 Copilot Microsoft Sample Nov 15, 2024 Air India Facing a rapidly growing passenger base and rising traveler expectations, Air India needed to modernize its customer experience without increasing operational costs. And it gives a beautiful answer that includes the name of the dog along with the policies." To date, AI.g has… Azure AI Search · Azure AI Services · Azure App Service Microsoft Sample Oct 1, 2024 Danske Statsbaner (DSB) Danske Statsbaner (DSB), the largest rail operator in Denmark and Scandinavia, wanted to find ways GenAI could help solve a variety of operational issues, including the proliferation of graffiti in tunnels and on trains. According to business journal Børsen , the rail operator is part of a wave of early adopters that are enjoying… Microsoft 365 Copilot Microsoft Sample Sep 16, 2024 Molslinjen Molslinjen is Denmark’s largest domestic ferry service and one of the world’s largest fast ferry companies. The company wanted to revamp its operations with dynamic pricing and demand prediction. The earnings come from a combination of cost savings, increased revenue, and a 3% reduction in fuel consumption… Azure Databricks · Azure Functions · Azure Service Fabric 
Alibaba Cloud Sample Sep 13, 2024 Hello Group (哈啰集团) Hello Group was handling more than 500,000 service complaints a day across complex mobility transactions, but liability assignment was not accurate enough and customer-service operations were expensive. The company also… 500,000+ complaints per day Bailian · Qwen-Plus · Qwen-Turbo Microsoft Sample Aug 22, 2024 Lotte Hotels & Resorts Lotte Hotels & Resorts, including Signiel, is the largest hotel and resort company in Korea that leads the country’s hotel and resort culture. As more and more domestic and international tourists are visiting, it… Azure OpenAI Service · Power Apps · Power Platform 
Databricks Sample Aug 12, 2024 Heathrow Airport Unfortunately, legacy data tools scattered and siloed the data, slowing processing and productivity, increasing costs, and compromising accuracy. 50% Fewer labor costs with automation and centralized simplicity Delta Sharing · Unity Catalog Microsoft Sample Jul 4, 2024 World2Meet “Our goal was to find a way to help our team provide customized information to all our customers, in their language, and according to their needs. Based in Spain, W2M has been growing steadily for the last four years, and now consists of around 2,500 employees. Azure · Azure AI Studio · Azure OpenAI Service Microsoft Sample Jun 18, 2024 GOL Linhas Aéreas In recent years, the company has been undergoing a digital transformation, modernizing its structure and operations – with the goal of doing more with less. In this process, Gol began to review and reorganize its data… Founded in 2001, Gol Linhas Aéreas is the largest Brazilian airline by number of passengers, with a 36% market… Azure Data Factory · Azure Databricks · Azure Logic Apps Microsoft Sample Jun 3, 2024 Fraport The challenge: Planning for the airports of the future despite a shortage of skilled workers It’s the year 2050. At the same time, the airport operator—like many other companies—is expecting to lose around 30 percent of its… Azure · Azure AI Studio · Azure OpenAI Service Microsoft Sample May 14, 2024 Alpitour World "Our travel editors wanted to have something more practical to answer to all those questions that the booking operators had when talking on the phone to customers. So we started developing a solution together," explains… "You don't usually connect travel companies with the forefront of technology, but that's where we've been since… Azure · Azure AI Search · Azure OpenAI Service 
EY Sample Archived · Apr 22, 2024 Royal Caribbean Royal Caribbean's guest journey was still largely analog - limited web visibility, a minimal app, printed daily newsletters and manual event signups - even as customers expected seamless digital experiences across a… across a fleet of 40 ships beacon technology · facial recognition · machine learning Salesforce Sample Apr 9, 2024 Air India Air India was handling 550,000 incoming service cases a month across a patchwork of airline systems created by mergers, leaving agents without a complete customer view and making it hard to deliver consistent support. 550,000 incoming service cases each month Data Cloud · Einstein 1 Service · Salesforce Platform Microsoft Sample Mar 25, 2024 McDonald's China Core to McDonald's China innovation is AI. The company wanted to explore how using AI could help it increase operational efficiency, reduce costs, and support more data-driven decision-making at scale. In 2023, McDonald's China, in collaboration with Microsoft, established the AI Lab to explore the practical… Azure AI Search · Azure AI Studio · GitHub Copilot Microsoft Sample Mar 22, 2024 Air India To set the groundwork for its five-year growth plan, Air India wanted to take advantage of advanced technology to stay ahead, continuing to concentrate on revenue drivers such as customer satisfaction, route relevance,… An early adopter of Microsoft Copilot for Microsoft 365 , Air India was already exploring the power of AI in… Microsoft Copilot for Microsoft 365 · Microsoft Teams · Power BI OpenAI Sample Mar 18, 2024 Holiday Extras Holiday Extras needed to scale multilingual marketing, support, data fluency, engineering productivity, and customer assistance across a travel-tech business without adding comparable manual effort. $500k in annual savings ChatGPT Enterprise · OpenAI API · Syd AI Salesforce Sample Mar 7, 2024 Turtle Bay Resort Turtle Bay Resort could not easily segment guests or personalize excursion recommendations because booking, behavior, and preference data were fragmented, and concierge staff spent too much time answering repeat… 15% rise in repeat bookings for adventure experiences Data Cloud · Einstein 1 Marketing · Einstein 1 Service Microsoft Sample Feb 27, 2024 Rhatische Bahn AG Rhaetian Railway (RhB) has a long and illustrious tradition. Not least thanks to the spectacular routes it covers, it commands deep international respect: Customers from around the globe plan their trips on the Bernina… Azure · Azure OpenAI Service